67+ Shocking LinkedIn Ads Stats Your Agency Needs To Know In 2021
If you’re looking to connect with professionals – the LinkedIn is hands down the best marketing platform available for you.
This platform was build specifically for business professionals – and allows you as the marketer, to connect with your ideal customers, and all the elements that make them unique and special.
For example – if you want to connect with CEO’s of accounting practices – they’re on LinkedIn.
If you want to connect with medical research doctors – they’re on LinkedIn.
If you want to connect with hard to reach lawyers – they’re on LinkedIn.
Getting our point?
Now before we go any further – a lot of people have concerns over the costs of LinkedIn Ads. This video by B2Linked – details exactly what to expect with costs, and the steps you can take to reduce costs:
In this article we’re going to lay out the most up to date LinkedIn Stats for 2021. The intention here is to arm you with the knowledge and power to make the best decisions to run your profitable marketing strategy.
Be aware though – while LinkedIn is an extremely powerful platform, it is also a relatively small platform (at least compared to a giant like Facebook) – therefore some numbers presented here may not seem too impressive when compared to other social media platforms – but do keep in mind that what LinkedIn lacks in size, it more than makes up for in precision.
This is your gateway to decision makers.
And decision makers are the ones who sign the checks.
LinkedIn is a must for anyone who takes their marketing seriously – and an absolute (non-negotiable) must for anyone with a professional audience.
What We’ll Cover:
- Basic Linkedin Platform Stats
- Linkedin User Stats
- Linkedin Usage Stats
- Linkedin Advertising Statistics
- Linkedin Business Statistics
Basic LinkedIn Platform Stats
LinkedIn Just Turned 18 Years Old In 2021
The platform launched way back in May of 2003 – nearly a full year before Facebook launched at Harvard.
LinkedIn is officially the oldest social media platform that is still actively being used today (sorry MySpace).
LinkedIn Has Almost 16,000 Employees Across 33 Offices
This allows LinkedIn to serve a diverse and growing international population.
If you’re looking to grow your business to professionals across the world – LinkedIn is the platform for you.
LinkedIn Is Accessible In 24 Languages
Similar to the above – this allows users from all over the world to join the platform.
CEO’s from Hong Kong to New Delhi to Sao Paulo – they’re all here.
Remote Job Postings On LinkedIn Increase 250% From March 2020 To October.
The working environment changed a lot in 2020 – and that is putting it mildly.
The trends on LinkedIn are a reflection of the real world evolution.
Businesses are moving online.
With the connectivity of the internet – people are free to do business with anyone, anywhere in the world.
This only further reinforces the importance of digital marketing on platforms like LinkedIn – as a greater online presence, means people will see more online ads, than they will see billboards on the side of the highway.
LinkedIn Has Been Recognized As The Most Trusted Social Media Platform In The US
This stat put a smile on my face. 73% of users at least somewhat agree that LinkedIn protects their privacy.
Compare that against just 53% for Facebook.
It is very clear that most LinkedIn users have a much higher impression of the LinkedIn experience.
This is excellent news for you as a marketer because you win by association – by having your ad show on a more reputable platform – that feeling of safety and security will be transferred to your business.
I recommend using to your full advantage.