2021 Marketing Statistics

67+ Shocking TikTok Ads Stats Your Agency Needs To Know [2021]

67+ Shocking TikTok Ads Stats Your Agency Needs To Know In 2021


We’ve broken down here the top TikTok stats for you to understand whether TikTok is the platform for you. 


Whether you’re a marketer or whether you manage clients, our goal here is to arm you with the knowledge you need to blow people away.


We want to arm you with the facts and figures to overcome any obstacle and objection and maximize your TikTok campaign strategy. 


This video by Owen Video breaks down exactly how to understand your TikTok analytics, to better understand what is going on behind the scenes to grow your TikTok following:



TikTok is a brand new platform and it has caught many marketers completely off guard. 


The world is evolving quickly – and we’re here to keep you on the forefront of change. 


Let’s get into it!

What We’ll Cover:


General TikTok Stats

TikTok user statistics

TikTok usage stats

TikTok for business stats


General TikTok Stats


  • TikTok Has More Than 2 Billion Downloads


In August 2020, TikTok hit the notorious 2 Billion download milestone, according to court filings that the company published


On top of that TikTok was also the most downloaded app of 2020. TikTok-stats-app-downloads

Source: Hootsuite


  • TikTok Is Currently The 7th Most Used Social Media Platform (And Growing Quickly)


This is huge. Considering how a year ago, most people had never heard of TikTok, the fact that it has skyrocketed to 7th overall is nothing short of monumental. 


Facebook, Instagram, WhatsApp, and YouTube are obviously still at the top of the pile, but they’re all looking on slightly nervously at this new player on the scene. 


With 689 Million active monthly users as of January 2021 – TikTok has become a force to be reckoned with, and a major global player. TikTok-stats-social-media-platforms

Source: Hootsuite


  • TikTok Is Now Available In More Than 200 Countries Around The World


Despite many attempts at being banned in countries around the world, including the US and India, TikTok has not only managed to stay afloat, but has even continued to soar, adding 50 new countries to it’s area of coverage. 


TikTok has faced criticism around the world, including as well Armenia, Bangladesh, Indonesia and Hong Kong


Ties to the Chinese Communist Party has been the major source of concern over whether or not the app poses international security concerns. 


But despite all of these allegations and warnings – the App continues to flourish, and is clearly here to stay. 









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