Big Data Trends in 2020: Do You Have Your MarTech Strategy?
Let’s not kid ourselves 2020 is here and it’s time to get into this new decade. Big changes are coming and it’s either time to get on board or just give up entirely. Do you have a Digital Strategy for 2020? Are you ready for Big Data MarTech Trends in 2020?
Not sure about you, but Big Data Social Media is ready to grab this one by the horns.
So whats trending in 2020 in the marketing world? Big Data.
And beyond just Big Data, but MarTech.
As marketers, we need to get on board with MarTech.
What is MarTech you ask? The marriage of marketing and technology.
Here’s the reality: with Google Analytics and accurate conversion tracking, it is now possible to know down to the dollar how much you’re spending on marketing/advertising, and how much revenue you’re generating.
But it goes even deeper than that.
Big Data User Demographics
Ever wanted to know who your audience, your buyers, your loyal followers are?
Age? Gender? Income? Interests? What they’re looking to buy? Or what about what device they’re on? Are they predominantly on mobile? This is the essence of Big Data Social Media.
You might be wondering…okay, I don’t really care WHO they are, I just want them to buy!
That’s great, I wish you all the best with that.
Big Data Example:
Let’s say you run some analytics, and you find out that your audience is mostly on mobile (spoiler alert: they are). Then what?
Well sorry to drop some bad news on you, but you better make sure you’ve got a mobile optimized site. Fast, responsive, super quick load speed, AMP.
In fact, it’s probably even worth designing mobile FIRST. As in, make sure you offer the BEST experience on mobile, and then make sure it’s not a disaster on desktop.
The Big Data Strategy:
Let’s not over complicate this: the Big Data Strategy is to start collecting as much data as possible. And with a pinch of luck, high quality data too.
So what data are we collecting?
How To Collect Big Data:
Ever wondered how to start collecting data? You need traffic. What is traffic? It’s people. Do remember that, they are real people (mostly) on the other end. So what do we do?
We need people to come to us. They need to come to our website, to watch our YouTube Videos, to like our Facebook page, to follow us on LinkedIn,
Where to Start:
As with everything at Big Data Social Media, start simple and small. Choose your highest priority. My personal recommendation is to start with owning your own domain and starting your website. This becomes a foundational piece that everything else will get built off of. But, it’s not essential, you could skip it and just have a Facebook page or YouTube channel, I’ll leave that decision up to you.
Great, so now you’ve got a domain, and you’ve got a website (I’ll cover in more detail in another post how to do those, or search the web, there’s plenty of amazing content out there).
Paid and Organic Traffic
Now you need people coming to your site. And there’s two general ways to do it: Organic and Paid. Organic is the free way you bring people to your site through search enginge optimization.
A word of caution: Free isn’t really free. It’s better to think that paid ads cost you MONEY, while organic costs you TIME. Is one better than the other? For the most part no, they’re both essential pieces of an overall traffic building strategy.
Another way to think of it is that paid traffic is best for short-term gains, while organic is more of a long-term investment.
I’ll go into more detail in future posts about SEO strategy, shotgun SEO and how to run cheap ad campaigns. Ever heard of Collectable Monsters Marketing? Probably not because I invented it. It’s a strategy I’ve personally developed to dominate local niches.
I’ll go into detail about blog content, how to decide what blog post to write, how to chose a piece of content, how to choose the right social media platform, how to optimize for search engines, and just generally how to write great content.
Okay, so now you’ve got a website, and you’re starting to see a trickle of users, great start, so what’s next?
Starting Your YouTube Channel:
There’s so much more data to collect here. The next logical step is YouTube (hope you feel comfortable on camera).
YouTube is another way to get in front of people, collect data, and again direct them to your site.
I’ll go into more detail in the future about setting up a YouTube channel and how to repurpose existing content. Stay tuned!
Big Data MarTech Trends in 2020:
Now you’ve got a website, and you’ve started a YouTube channel, the next step is to give it time and let the data start rolling in.
And here’s the beauty of it: once you’ve got Google Analytics setup you can start aggregating all of your data from all your sources. Website, YouTube, Facebook, Linkedin, organic, paid. Wherever your people are, you can starting know who they are, and more importantly, WHAT they want.
Next I’ll continue with how to generate Lead Magnets to start collecting users emails so you can communicate with them. Big Data Social Media has your back
Love and Power,