Bowen Therapy SEO: 17 Ways To Get Found On Google – (PART 1)
In this thorough and exhaustive guide to Bowen Therapy SEO, I’m going to take you by the hand, and show you step-by-step through 17 ways to build your Bowen Therapy Practice with SEO in 2021.
Let’s be honest for a second: a lot of ‘gurus’ out there try to convince you on how ‘easy’ digital marketing is to build your holistic therapy practice – but for anyone who has tried before, you probably already know that it isn’t that easy!
I’m here to cut the BS and provide you with a no-nonsense guide to the best and most comprehensive information I can provide to help you succeed and build your practice.
My goal is simply to be different from the rest.
I’m going to lay out a simple, easy to follow road map, that takes you by the hand, and guides you on exactly how to grow your Bowen Practice using SEO.
Yes it will take some hard work and elbow grease from you, I won’t lie to you about that – but you will finally have the necessary tools you need to be successful in building your therapy clinic.
In this comprehensive guide, I’m going to lay out in simple steps, 17 of the most important digital marketing strategies to launch your Bowen Therapy Practice with SEO, to grow your practice and be more successful.
And, I’ve fully updated it for 2021!
And for the complete Bowen Therapy SEO guide – jump to any section here!
Bowen Therapy Marketing: Google SEO Guide Part 1
Bowen Therapy Marketing: Google SEO Guide Part 2
Bowen Therapy Marketing: Google SEO Guide Part 3
In This Post We’re Going To Cover How To:
- First – What Even Is SEO?
- Why Use Bowen Therapy SEO To Grow Your Practice?
- Google SEO Statistics You Need To Know
- What Are The Key Differences Between SEO and Paid Ads?
- The Best SEO Advice That No One Will Tell You
- Just Write
- The 7 Sins Most Bowen Clinics Do Wrong With Their SEO:
- Not Writing Enough
- Not Writing In A Way That Google Understands
- Not Finding Low Competition Opportunities
- Not Using Enough Video
- Having A Slow Website
- Not Leveraging Remarketing
- Not Collecting User Emails
Alright – let’s get into it!
First – What Even Is SEO?
This is an essential first question, as most Bowen Practitioners are (rightfully) confused about what SEO even is.
This is not your fault, this is the direct result of a massive marketing industry that has been designed to confuse you with the hope of selling your products or courses.
As I stated in my intro, my goal here is to cut the BS, and give you just the straight facts on what you need to be successful.
So what even is SEO?
This video by WPBeginner gives an overview of what exactly SEO even is:
Firstly, SEO stands for ‘Search Engine Optimization’ – which is effectively a way to communicate with search engines that you have relevant and useful content to share, that they should rank highly.
Let’s take a minute and put ourselves in the shoes of the search engines for a second (I know that seems like a weird concept, but stick with me) – what are search engines trying to achieve?
They’re simply working to provide their users (the searchers) with the best and most relevant information possible, so that they keep coming back again and again.
If Google gave bad answers to people’s questions, they wouldn’t keep coming back again would they?
So your ‘job’ in SEO is effectively to become a publishing partner with Google. You’re signaling to Google ‘hey look, I’ve got all this great content that you users are going to love, you should feature me above all of those less useful posts’.
This is a great video by A Nerd’s World which explains the basics of what you need to know about SEO:
And that’s the game: the publisher who can provide the best answers to the user’s queries, wins.
Now of course, the details and the nuance get much more complicated than that, but in a nutshell, that is simply what you’re trying to achieve.
And the whole process of SEO is just about learning how search engines understand and interpret data, so that you’re able to write your articles as best you can, to rank highly in search engine results.
Now, a word of warning: SEO by its very nature is more than a little bit mysterious. Google never officially reveals its ‘secret sauce’ on how it ranks sites, and the algorithm is constantly changing and in flux.
This means there are a lot people out there peddling expensive courses, claiming that they have all the answers. Don’t fall for it.
I certainly do not pretend to have all the answers, and in an environment that is constantly changing, it is impossible to have all the answers. I do however have tried and tested, battle tested SEO strategies that me and my clients have used to be successful on Google.
Sound good? Great – then let’s talk now about WHY I recommend using SEO as a strategy for growing your business.
Lastly, this video by ahrefs gives you a thorough overview of exactly how to get started in SEO:
Why Use Bowen Therapy SEO To Grow Your Practice?
Now that you know what SEO is, the next important question is WHY should you use SEO to grow your Bowen Therapy Practice.
The primary reason to use SEO is to get free traffic to your site and your business.
What do I mean by free traffic?
Well, when you run ads on Google or Facebook, you’re paying to get your ads out there and attracting new clients to you.
But with Google SEO you don’t have to pay a penny to get traffic. Google offers the service completely for free.
Now down below I’ll get further into the difference between free organic traffic and paid ads, but for now, let’s summarize it to say that you need SEO to act as the foundation of your business.
The reason why you should build your Bowen Practice using SEO is for the long term passive income you can generate from ranking highly in Google.
To go way more in-depth, here are several resources to better understand SEO:
To get you started on the right video, this video by ahrefs gives you a comprehensive TWO hour free introductory course to getting started with SEO:
For further insights, this video by IncomeSchool is a ONE hour webinar on how to run a CLEAN SEO strategy so you don’t get banned by search engines (very important):
Lastly, this video by Brian Dean at Backlinko gives you a comprehensive checklist of all the steps you need to complete to be successful with SEO in 2021:
Google SEO Statistics You Need To Know
To drive this point home even further, here are several Google SEO stats you need to know when growing your Bowen Therapy Clinic:
- Google is a beast. In 2021 it accounted for over 70% of all global search traffic. In 2nd place is Baidu at 13%, Bing in 3rd place at 12%, and Yahoo in 4th with a measly 2%.
- Google receives over 3.8 Million searches each minute – or roughly 2 Trillion (with a T!) each year.
- Of the billions of searches that happen each day, roughly 15% of daily searches are new to Google – meaning there are always new and emerging opportunities.
- People don’t like to scroll: the first five search results account for nearly 68% of all clicks.
- Google’s search algorithm is constantly evolving and uses more than 200 factors to rank websites (some weighted more than others).
- High-quality content and backlinks are believed to be the two most important signals used by Google to rank your website for search (however with SEO, nothing can be confirmed 100% – Google is very secretive).
- 57% of marketing executives polled said that on-page content optimization was their most effective SEO tactic.
- Top position articles on Google had an average length of 2,400 words.
- Similarly, the average word count of a page served through voice search is 2,300 words.
- It is predicted that 55% of households will own a smart speaker (Alexa, Siri) by 2022.
As you can see, Google is a behemoth – it’s a massive search engine, and every day there are countless new searches that have never been picked up by Google before.
Google has dominated all search engines, and if you want your future clients to find you, you need to be coming up on Google.
Ideally, you also need to be coming up not only on the first page of Google, but really in the top 3 positions.
Nearly all clicks go to the top 3 positions, with Position 1 accounting for 30% of all clicks.
That’s insane, and stresses the sheer importance of ranking at the top of the page.
Now of course, ranking #1 is no easy feat. There are countless people and business around the world that are striving to be in the top position. So prepare yourself to put in the work.
But don’t worry, I’m here to walk you through it all – step by step.
What Are The Key Differences Between SEO and Paid Ads?
This is an incredibly important question. There are effectively 3 ways to rank on Google:
- Free Google SEO
- Paid Google Ads (aka PPC, aka SEM)
- Free Google My Business Listing (aka Local SEO – but this is a discussion for another day)
So between Free Google SEO and Paid Google Ads – which should you choose? If they both get you on Google, is one really better than the other?
The short answer is that they are both good and you should be using both as part of your Bowen Technique Marketing Strategy, however, the true answer is more nuanced than that. So let’s get into some of the details:
SEO is free but takes time to rank.
Paid Ads cost money, but are fast. (For more detail on Bowen Therapy Google Ads, see my comprehensive guide here)
As they say, there is no free lunch and nothing in life comes for free.
The costs of doing SEO is time and elbow grease. You’ll need to invest time and energy to create your content, and even then, you’ll need to be patient and wait 6-12 months before that content is actually ranking meaningfully in Google.
In essence, when you do free SEO, your investment is time.
If you have more time than money, SEO is a strong investment for you.
By contrast, paid Google Ads work extremely quickly. No joke, using Google Ads you can rank #1 on the page within 24 hours. It doesn’t take long.
But the trade off is price – you pay for the privilege of being #1 on the page.
So if you have more money than time, I recommend investing in Google Ads.
But the true answer is still even more nuanced than that. I recommend you do both Free Google SEO and Paid Google Ads, both, right from the start. Why?
By starting a paid Google Ad campaign, you can start ranking and getting traffic within 24 hours, and using it to grow your business.
On the side, you can also be writing content your blog content, with the intent to start ranking organically within the next 6-12 months.
This way you cover your ‘short tail’ by getting your ads up and running ASAP, and you cover your ‘long tail’ by making sure that SEO has you covered in the future.
I know this is all going to seem complicated and overwhelming at the moment, but stick with me, and I’ll explain it all to you.
This video by Ryan Moran explores the differences between SEO and PPC campaigns:
Further, this video by the Surfside PPC explores the question of whether you should start your marketing with Free SEO or Paid PPC campaigns first:
And lastly this video by ahrefs explores the unique differences between SEO and SEM:
The Best SEO Advice That No One Will Tell You
A lot of SEO ‘gurus’ try to sell you all sorts of complicated and convoluted solutions to ‘help you’ with your SEO.
In my experience, they tend to make it WAY more complicated than it needs to be, simply to confuse you and get you to buy their paid course.
However I’d like to simplify things for you. Maybe I’m just a simple guy, but I love things explained in simple and easy to understand terms.
So what’s the best SEO advice that no one tells you?
If you want to get good at SEO and get your website ranking highly, you need to just write. A lot. And then write even more.
An expression I got from Miles Beckler is using Brute Force.
In this video, Miles breaks down his ‘Shotgun SEO Strategy’ to boost your SEO rankings:
Why do I love Brute Force SEO? Because anyone can do it.
You don’t need to be a genius, and you don’t need to know all the ‘secret techniques’, you just need to apply a little elbow grease, apply your 10,000 hours as Malcolm Gladwell says, and just get the work done.
So if you take nothing else away from this article, remember that all you need to do is: Just. Write.
Now you might be asking – okay, so how much do I need to write then?
My recommendation if you want to take this seriously would be to write and publish 1500 words each day for 6 months.
Now, for many that could be hard to stomach. I get it, we all have busy lives and jobs and families and commitments – so a softer number would be to publish 1000 words every other day for 6 months.
Obviously the faster you write, the faster you’ll start ranking, but with that said, remember that life is a marathon not a sprint.
The results will come when they come.
Now for those that are interested, there are of course some subtle nuance and distinctions which will help you rank your site better and faster.
The 7 Sins Most Bowen Clinics Do Wrong With Their SEO:
Now before we go any further, there are some important lessons you can learn to be more effective in your SEO efforts.
I’m going to lay out here 7 of the biggest sins that I see most Bowen Therapists committing when they do their SEO:
Not Writing Enough
If you couldn’t tell from the previous section, one of the biggest sins that I Bowen Practitioners and business owners committing when it comes to SEO is simply just not writing enough.
In my view, this is tragic.
Victory is in site, but they can’t get over the finish line because they’re just not producing enough.
Now I get it, it takes a lot of time and effort to produce blog content.
But I implore you to find the time to just sit down and do it.
Here’s the good news: there aren’t many people out there online who are actually writing about Bowen, so it is a relatively low competition niche to write about – meaning it will be that much easier for you to get ranking.
But do what you need to do – wake up 30 minutes earlier in the morning, go to bed 30 minutes later, take a super quick lunch – whatever you need to do.
In truth, it does not take long to write 1000 words. At 40 words per minute, it should only take about 25 minutes. You could be finished before lunch is over – and yes – I have written and published blog posts over my lunch breaks, so I’m speaking from personal experience here.
This is achievable, this is doable, you just need to commit yourself to putting in the time.
Not Writing In A Way That Google Understands
Now this point is obviously a little more complicated and you can be forgiven for not getting it perfectly right the first time (I mean, heck, I’m still figuring it out myself!).
But Google is looking for certain things in your website and you blog to better understand what your content is about.
Again put yourself in Google’s shoes – this is a machine that needs to scan your site and understand what it is about, so that when people start searching for that thing, they’re able to find you.
What does this mean in real terms:
Make healthy use of your keywords. If your keyword is ‘Bowen Therapy for the treatment of [X issue]’ – then make sure that you’re using that keyword (and similar variations) throughout your entire article.
Google understand your content by reading the words, and if you want to rank for certain keywords, you need to ensure you’ve got those keywords in your articles.
Make sure that you’re writing for Google to actually understand what you’re writing about.
Not Finding Low Competition Opportunities
This one does take a little training and practice. There are keyword tools out there that we’ll talk about later.
But effectively you want to find low competition keywords that you can start going after.
So how do you know if a keyword has low competition?
One simple method you can use that doesn’t require any tools, is simply to search the term in Google. Who comes up in the first 5 positions?
Are they little independent bloggers or are they big box stores?
If you’re seeing a lot of Amazon or Home Depot or Lowes or Wikipedia – then you likely have a high level of competition that will make it difficult to rank for.
These are large corporations that have the money to invest in their SEO.
By contrast – if you see a lot of small independent bloggers and sites, this is a good indication that it is likely a low competition keyword to go after – great – go for it!
Not Using Enough Video
Want to know a simple way to help your pages rank higher?
Include YouTube videos.
Why are YouTube videos so effective?
Firstly, Google owns YouTube, so they like each other.
But more than, that, users love learning through video so they’ll love seeing video on your site, and anything the improves the user experience, Google loves.
But also from a purely capitalist point of view – having YouTube videos on your site means that YouTube can serve more ads, and the more ads YouTube serves, the happier Google is.
So by helping Google, Google is going to help you.
Remember, this is a publishing partnership.
Google can only help you, if you also help Google.
Now the great thing is that YouTube video is meant to be shared. In fact the whole ‘economy’ of social media is built on sharing – which means you are within your legal rights to share and embed YouTube videos on your site.
Of course – do your own research into your own local laws and regulations.
Last point about video – and this is something that I personally love: it is SO easy.
It almost feels like playing SEO with cheat codes. It is so quick and easy to grab a good video off YouTube and embed it in your website. And bam – Google loves you.
Having A Slow Website
Slow websites are one of those things that both make me cringe and put a huge smile on my face.
Because a slow website is one of those things that is shockingly easy to fix, meaning it is one of those low-hanging fruits that can have a dramatic impact on improving your overall sites performance.
Before we get into the details, I want to take a moment to stress how important a fast website is.
Firstly, remember that mobile traffic has been exploding, where we’re at a point now where mobile traffic makes up over 50% of total web traffic. Think about that: more than half of all the world is accessing the internet through their mobile phone.
The problem with mobile phones? They’re slow. Meaning your website needs to load uber fast for users on mobile.
Now, a fast website has a double positive impact.
Firstly, a fast website is a user friendly website, meaning that users will spend more time on your website, and will actually stick around to take the desired actions that you want them to take.
To add another layer, if you’re running a paid ad campaign, it would feel like a complete waste money if everyone bounced off your website before it loaded. Ouch.
Which, that in and of itself should be enough for you to want to improve your site speed.
However it gets better. The cherry on the top, is that Page Speed is also a Google Ranking Factor, meaning your Bowen Therapy Website will rank higher on Google and get more free Google SEO traffic simply by improving your site speed.
I’ve included several resources here on the technical details of improving your Bowen Therapy sites Page Speed:
This video by ahrefs shows you 3 simple steps for speeding up your website:
This video by Darrel Wilson gives you even more insights and details on how to get your website lighting fast:
Lastly, this video by RankingAcademy details exactly how much improved site speed can improve your SEO rankings to get more organic traffic in Google:
Not Leveraging Remarketing
Now I will give you a break on this one – remarketing is a more advanced technique, that we’ll get into more down below, however, if you’re not running even a basic remarketing campaign, you’re leaving serious money on the table.
Firstly – what even is remarketing?
Remarketing is simply about getting your Bowen message back in front of your future clients. This could be daily or weekly, but your message needs to be out there in front of them.
Why is remarketing so important?
Let’s be real for a second, when was the last time you saw an ad one time, and you just whipped out your wallet and bought it? Probably, never.
And that’s the point, before you ever buy anything, you probably see an ad multiple times, you maybe even have a discussion with your friend, where they talk about someone they know who gave it a try.
And that’s the real point here: people rarely buy something unless they are extremely desperate, OR they’ve had several friends talk about how amazing a thing is. This is just human psychology.
The reason that remarketing is so effective, is because it gets your message back in front of your future clients several times, allowing them the opportunity to think about your offer, to digest it, and let them process it through their minds and their guts.
Let’s be honest, we’re still animals deep down, and we make decisions based on our gut and our intuition.
Not Collecting User Emails
The last sin I see Bowen Practitioners regularly making is not collecting their users emails.
Why are emails so important?
Because if Facebook or Instagram or TikTok ever shut you down, you’ll be praising whichever god you praise that you had an email list back up.
The challenge of course with email is that you have to collect them, but the beauty of emails is that you own them 100%.
Nobody and no platform can take away your email list.
I would even go so far as to argue that if you don’t have an email list, that you don’t really have a business, you have a house of cards that the slightest breeze could knock over.
Many Bowen Practitioners don’t realise this – but platforms like Facebook and YouTube can kick you off at literally any time. In fact, you might even think you are following all of their terms and conditions, but without even realising it, you wake up one day to find that your entire account or YouTube channel has just been shut down.
It is enough to put knots in your stomach, and make you feel nauseous. After all that hard work you put in to growing your channel – the just kick you off!
I know, it’s harsh.
But it’s something you need to be aware of from Day 1.
Now I need to be clear – I’m a huge believer in the power of platforms like Facebook and Instagram and YouTube and LinkedIn and TikTok – but don’t fool yourself into thinking that those relationships are forever.
Platforms disappear, or platforms kick you off. That’s just the reality.
It’s neither good nor bad, it just is – and your job is just to accept the reality of the internet as it is, and adapt as best you can.
How do you survive long-term?
Build your email list.
Further down we’ll get into how exactly to build up your email list.
And for the complete Bowen Therapy SEO guide – jump to any section here!
Bowen Therapy Marketing: Google SEO Guide Part 1
Bowen Therapy Marketing: Google SEO Guide Part 2
Bowen Therapy Marketing: Google SEO Guide Part 3