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2021 Alternative Therapy Marketing Bowen Therapy Marketing Bowen Therapy SEO

Bowen Therapy SEO: 17 Ways To Get Found On Google – (PART 2)

Bowen Therapy SEO: 17 Ways To Get Found On Google – (PART 2)

 

In this thorough and exhaustive guide to Bowen Therapy SEO, I’m going to take you by the hand, and show you step-by-step through 17 ways to build your Bowen Therapy Practice with SEO in 2021. 

 

Let’s be honest for a second: a lot of ‘gurus’ out there try to convince you on how ‘easy’ digital marketing is to build your holistic therapy practice – but for anyone who has tried before, you probably already know that it isn’t that easy!

 

I’m here to cut the BS and provide you with a no-nonsense guide to the best and most comprehensive information I can provide to help you succeed and build your practice. 

 

My goal is simply to be different from the rest. 

 

I’m going to lay out a simple, easy to follow road map, that takes you by the hand, and guides you on exactly how to grow your Bowen Practice using SEO. 

 

Yes it will take some hard work and elbow grease from you, I won’t lie to you about that – but you will finally have the necessary tools you need to be successful in building your therapy clinic. 

 

In this comprehensive guide, I’m going to lay out in simple steps, 17 of the most important digital marketing strategies to launch your Bowen Therapy Practice with SEO, to grow your practice and be more successful. 

 

And, I’ve fully updated it for 2021!   

 

And for the complete Bowen Therapy SEO guide – jump to any section here!

Bowen Therapy Marketing: Google SEO Guide Part 1

Bowen Therapy Marketing: Google SEO Guide Part 2

Bowen Therapy Marketing: Google SEO Guide Part 3

 

In This Post We’re Going To Cover How To:

 

  1. Your Unique Bowen Voice
  2. Managing Expectations Around SEO
  3. Your Bowen Therapy SEO Strategy
  4. Getting Started With SEO
    1. SEO Journal
    2. SEO Content Pillars
    3. On-Page SEO
  5. White Hat vs Black Hat SEO
  6. Backlinks
  7. Keyword Research

 

Alright – let’s get into it!

 

  • Your Unique Bowen Voice

 

Now that we’ve covered all the things not to do in your account, let’s talk about all the important things that you SHOULD be doing in building out your Bowen Therapy SEO Marketing Strategy. 

 

The first step is to embrace your unique voice. 

 

Think about it – you got into the Bowen Technique for very specific reasons: you look at the world differently from everyone else. 

 

You have unique views, unique beliefs, unique thoughts on how the world should operate. You want to make the world a better place. 

 

You want people out there to find health and happiness. 

 

You want people to be healed, without the use of western medicine and prescription drugs and doctors that don’t really care about their patients. 

 

You believe in a better more functional world of medicine. 

 

You believe that alternative therapies and holistic approaches to health will ultimately lead to better and more satisfactory results for clients. 

 

You believe in making the world a better place, one intentional treatment at a time. 

 

Your job is simply to share your unique voice and your unique perspectives with the world. 

 

Why is being your unique self so important?

 

Because you’re not some big faceless corporation like Microsoft or Amazon – you’re an individual who believes in delivering a deeper and more personalized service. 

 

The world is waiting to hear your voice and your perspectives. 

 

The more real you are with your marketing and your messaging, the more your community will respond to you and want to come get treatments from you. 

 

Take a moment and ask yourself these questions: what do you truly believe in? Why did you get into Bowen? What are you looking to achieve? What kind of changes do you want to see in the world? How do you want to help people? What’s something unique that separates you from anyone else? What’s something silly you believe in? What do you know about the world that others don’t? 

 

Never be afraid to be your real self. The world is waiting for your realness. 

 

  • Managing Expectations Around SEO

 

Now I need to be real with you for a second. 

 

It is very easy to get excited about SEO and the idea of getting unlimited amounts of free organic traffic from Google. 

 

But there is an unfortunate reality that you need to be aware of: good SEO takes time. 

 

Realistically, anticipate 6 months minimum, with 12 months being more realistic. 

 

SEO takes time. But that’s the price you pay for ‘free’. 

 

My recommendation is to get started today. 

 

Seriously, even if it is only 500 words, write your very first blog post and publish it. 

 

SEO is just a dream and a fantasy until you actually hit that publish button, then it becomes reality. 

 

If you’re serious about getting SEO traffic you, need to become proficient at clicking that publish button. 

 

Don’t over stress about your content and whether it is ‘good enough or not’. Good enough is entirely subjective. 

 

But here’s something you need to drill into your head: if you don’t publish, literally nothing will happen. You need to start publishing to start seeing success on SEO. 

 

For some inspiration, this video by Miles Beckler outlines his 90 Day Challenge, and how exactly to get started publishing your very first content:

 

 

My best advice to you is just to accept up front that this is going to take a while, and to get started today. 

 

The shortest route to success is starting today. 

 

  • Your Bowen Therapy SEO Strategy

 

So now that we’ve established that SEO is going to take 6-12 months – what is the actual strategy to get there? 

 

I want to keep this as simple as possible. SEO is one of those things that is regularly over complicated, so let’s skip all that junk and just keep it simple. 

 

The strategy here is to write content. A lot of content. 

 

SEO Writing Volume:

 

In the first first 90 days, you want to publish at a minimum 45 articles of at least 1,000 words each (45,000 words total).

 

That’s the minimum – I’d personally recommend publishing closer to 90 articles of at least 1,500 words (135,000 words total).

 

Now, before you freak out me, I’m aware that that feels right now like a crazy amount of content. 

 

But first I need you to know that I practice what I preach. In fact in the last 60 days I personally have published 300,000 words, and by 90 days I fully expect to hit 500,000 words. 

 

So me asking you to publish 45,000 words in 90 days, is approximately one tenth of what I’ve personally published myself – so it is absolutely achievable.

 

Now obviously I’m a bit of a freak of nature, and I work in SEO and marketing professionally, so this is just what I do, but I want you to start to see how possible and achievable it actually is. 

 

I would never tell you to do something that I wasn’t personally doing myself. 

 

So as Lau Tzu said: The journey of a thousand miles begins with one step.

 

Bowen Therapy SEO Content:

 

So the next question is: what to even write about?

 

I’m sure you saw that recommendation to write 45-90 articles and thought to yourself “well what am I even supposed to write about ??!”. 

 

And I get it – so let me walk you through this: you may not realise it, but you know a lot. 

 

If you’re a certified Bowen Practitioner, you’ve taken a lot of courses and been through a lot of school. I’d argue that you know more than you realise. 

 

The first thing I’d recommend is writing down a lengthy list of all the different conditions, ailments, aches and pains that you can help solve. Make it a long list, write everything down you can. 

 

Then create a list of all the misconceptions around Bowen. 

 

The create a list of all the alternative holistic therapies that are like Bowen, and compare and contrast them. 

 

Then write down some ideas about your local neighbourhood or city – what kind of events are going on? What local laws or regulations affect the practice of Bowen in your area?

 

And lastly – what experience do you have personally with Bowen? While respecting confidentiality – what stories do you have of past patients – what are some big ‘ah-ha’ moments, or break throughs, or client successes. 

 

You have a whole plethora of stories and experience you can draw from. 

 

I recommend taking some time to brainstorm all of these different ideas and angles and build out a whole long list for yourself. Seeing this list will help to inspire you to see that it is possible after all. 

 

And if you’re feeling real ambitious, see if you can make that list over 100 ideas long – and you’ll be all set for your 90 days. 

 

  • Getting Started With SEO

 

I appreciate that getting started with SEO can feel daunting, and likely even feel impossible. 

 

That is perfectly natural, and I can admit that even I had to get over those exact same painful emotions. 

 

But to shed a ray of hope on your day – I’ll say this: when you start on your SEO journey and you start publishing content, when you start seeing those early results, it starts to become, kind of addicting (a healthy addiction perhaps?). 

 

I’m serious. When you start seeing those initial impressions and visitors to your website, it fills you with this feeling of ‘oh wow, this is actually possible!’. And it’s hard to describe that feeling, but it’s a good one. 

 

So what I’ve done here, is lay out a few thoughts and tips on how to get started on the right foot:

 

  • SEO Journal

 

This is something to get started with. 

 

I recommend setting up a spreadsheet, but use or journal or whatever works for you. The point is to have a dedicated place that you can write down your SEO ideas. 

 

Once you start on this journey, you’ll regularly start having all sorts of ideas about what you could write about. 

 

You’ll be having a conversation with a client when an idea suddenly comes to you. 

 

Or, you’ll be in the shower, or eating, or going for a walk and suddenly you’ll think ‘yes! That is exactly what I need to write about!!’. 

 

Having a dedicated place where you can write down those ideas, means you can sleep easy at night knowing that all your ideas are being captured. 

 

More than that, any time you need to sit down to write another piece, you will have a lengthy list of ideas that you can immediately get started with. 

 

No time wasted spinning your wheels – you can jump right into writing!

 

  • SEO Content Pillars

 

This is a slightly more advanced idea, but the idea is to make content pillars. 

 

What is a content pillar? 

 

Say for example that you were writing an article on back pain. 

 

It is likely there are 3-5 sub-articles that you could also write on back pain. 

 

Each article could represent a slightly different treatment or approach to solving back pain. 

 

At the end of it, you’ll have 3-5 different articles all related to back pain that you can all link together using internal linking. 

 

You now have a content pillar – a whole series of articles that are all inter-related. 

 

Think of it from the user’s point of view. If they land on your site, and see that you have several different articles related to back pain, suddenly they’re going to see you as the authority on back pain, because you know so much and you’ve covered it from so many different angles. 

 

Similarly, Google will also start to see you as an authority on the subject, as you know so much more about treating back pain through alternative Bowen Therapies than anyone else out there. 

 

  • White Hat vs Black Hat SEO For Bowen Practitioners

 

Now before you think I’m talking about some kind of Harry Potter wizardry thing here, let me take a moment to express that this is a pretty serious topic. 

 

Despite sound a bit like a joke, by not understanding Black Hat SEO you are putting your site at danger by risking it being banned by Google. 

 

Now, the good news, is that most Black Hat SEO techniques require very specific softwares or intentional strategies to pull off, so it is unlikely that you will accidentally do some Black Hat SEO – nevertheless, you need to understand it here. 

 

In a nutshell, Google released a rule book, or I guess better better described as guidelines, to help us small business owners navigate the complicated world of SEO. 

 

Essentially, Google laid out a series of practices or guidelines that they’d like you to follow when it comes to designing your website. 

 

One of the key takeaways from these guidelines, is that Google does not want you to intentionally manipulate your site or the search rankings in order to rank higher in Google. 

 

Black Hat are all the things you’re not supposed to do, and White Hat are all the things you are allowed to do. 

 

Now, there are some people who really nerd out on this topic, and some would even argue that anything that falls under ‘White Hat’ is still technically ‘Black Hat’ as the very act of doing anything to intentionally improve the ranking of your site, would technically then be considered ‘Black Hat’. 

 

But that discussion is far beyond the scope of this article. 

 

For now, I just want to make you aware of a few Black Hat SEO techniques, so you know what they are, so you don’t accidentally do them, or get convinced that they’re something that you should be doing. 

 

The first is buying backlinks. 

 

It used to be common practice that businesses would ‘buy links’ from what were called ‘link farms’.

 

Essentially, they would buy hundreds or even thousands of links, with the intention of helping their site to rank higher. 

 

And in the short term, this would typically work. Their sites would rank higher, they’d celebrate and then they’d do it again, and again, and again. 

 

Google realised though that buying spammy links, wasn’t really making the internet a better place, and they started cracking down on it pretty hard. 

 

To the point where if your site looks like it has a lot of spammy links (again, don’t worry, this won’t accidentally happen to you unless you’ve intentionally paid for links), Google will start penalizing or de-ranking your site. 

 

Pretty harsh. 

 

The other Black Hat SEO technique to be wary of is keyword stuffing. 

 

This is when you have an article that is 1,000 words long, but 500 of those are just the words ‘car insurance’ repeated over and over again because you’re desperately trying to rank for the words ‘car insurance’. 

 

As a general rule: Google is working to reward users who put in the hard work that genuinely benefits its users, while punishing those who try to quickly jump to the front of the queue. 

 

Remember how I said that good SEO takes 6-12 months? 

 

Yeah a lot of businesses are not patient enough to wait that long, so they enter spam city until eventually Google catches them and bans them. Not smart. 

 

Be patient with this stuff. Google will reward you. 

 

And remember: for every Black Hat SEO that gets banned from Google, that is one position that is that much easier to achieve (hey somebody has to land in those top 10 positions, why not let it be you?). 

 

The last Black Hat SEO Technique that I’ll cover here is using bots to scrape content. 

 

Again, many business owners are simply too lazy to actually write their own content, so they scrape other people’s content and try to pass it off as their own. 

 

Luckily Google does not tolerate this kind of behaviour, and Google will reward the first person who published the content, while banning the copier. 

 

So please don’t copy other people’s content, it’s not going to work out well for you. 

 

Here’s a quick video by Matthew Woodard on the differences between White Hat and Black Hat SEO:

 

 

This video by Neil Patel details his use of Black Hat SEO and the 3 Black Hat SEO techniques that will get you banned from Google:

 

 

Lastly, this video by the Deadbeat Super Affiliate breaks down exactly that Black Hat and White Hat SEO looks like – so you know how to stay clear of the danger:

 

 

  • Backlinks

 

I’m just going to say it: I’m not a huge fan of focusing on backlinks. 

 

I personally feel like they’re a waste of time, and you should focus more on just creating the best content you can. 

 

The problem with backlinks is that you don’t control them 100% – you’re reliant on other people, and I’m really not a fan of anything that relies on other people to be successful. 

 

People are flakey, people are difficult, and people love to play power games. I’m not really in to that, so I choose just to play my own game instead. 

 

Here’s the punchline: if you write really good content (epic shit, as they say) – your articles will naturally attract backlinks, because people don’t need to be persuaded to share good content. 

 

However, with all that said it is still important to understand what exactly ‘backlinks’ are, and how they’re useful for your site. 

 

As a quick 101 – Google is constantly trying to decide how trustworthy, or ‘authoritative’ a website is. The more trustworthy the site, the more Google wants to feature it. 

 

But anyone can toot their own horn and say how amazing they are, so how do you actually tell which sites are legit and which aren’t? 

 

That’s where the backlink comes in. Think of it like a referral from a friend. 

 

When another site links to your site, that is effectively a vote of confidence that your site is worth looking at – that you have good content. 

 

If a lot of websites start linking to you, then it must be a sign that you have REALLY good content. And the better your content is, the more Google wants to feature it. 

 

But then the question becomes – how exactly do you get backlinks? Because to get a backlink you need another website owner to link to you. And that can be difficult to get. It requires someone else saying yes. 

 

There are a whole bunch of backlinking strategies, such as doing ‘guest posting’ and ‘social bookmarking’, however I personally feel that all of these are effectively a complete waste of time. 

 

Focus on writing great content. 

 

As a simple example, let’s say you have 10 hours per week to write content. If you spend 5 hours of that attempting to get backlinks, you’ve now only got 5 hours left to actually write content. 

 

I’d rather you dedicate that full 10 hours to writing content. 

 

At least writing content is something you have 100% complete control over the process. Stick to your strengths. Trust that your content will be great, and people will share it naturally. 

 

This video by Brian Dean breaks down for you exactly how to get more powerful backlinks for your site:

 

 

This video by ahrefs further details backlink building and how to do it successfully for your website:

 

 

  • Keyword Research

 

Keywords research is a very big topic, so I’ll leave some great resources below to go deeper. 

 

Keyword research is obviously an important topic, but I believe that it is also one of those things that slows practitioners down when they’re preparing their Bowen Therapy SEO. 

 

It is easy to get lost in keyword research – there are so many amazing great keywords!

 

But it’s all basically a waste of time. 

 

Here’s what you need to know: 

 

Prepare a list of about 10-20 keywords, in your chosen niche or speciality. These could be Bowen related words, or related to the different conditions you treat, or even the city or neighborhood you live in. 

 

Want some quick SEO keyword research? Here’s a quick list to get you rolling:

 

  1. Bowen
  2. Bowen Therapy
  3. Bowen Technique
  4. Alternative Medicine
  5. Holistic Therapies
  6. Back Pain
  7. Back Pain Relief
  8. Joint Pain
  9. Aches and Pains
  10. Bowen Therapies for Pain
  11. Bowen Clinic in [City]
  12. Bowen Clinic in [Neighbourhood]
  13. Bowen Therapies for Better Sleep
  14. Bowen Therapies for Better Digestion
  15. Bowen Treatments
  16. No-Massage Bowen Treatments
  17. Bowen Treatments for Babies
  18. Bowen Treatments for the Elderly
  19. Bowen Treatments for Pregnant Mothers
  20. Alternative Therapies to Western Medicine

 

Boom. There’s 20 keywords you could start using. That list right off the top of my head, maybe took 2 minute to jot down. 

 

And here’s the good news: you know the specifics of your business much better than I do, so I’m sure you could brainstorm 50 or 100 different keywords. 

 

Perfect, now that you’ve got your keyword list, just start writing and using them in your posts. 

 

This video by ahrefs breaks down the 6 best free SEO keyword research tools:

 

 

And this video by ahrefs further breaks down the whole process of keyword research:

 

 

Lastly, this video by Brain Dean shows you an in-depth break down of advanced SEO keyword research techniques:

 

 

And for the complete Bowen Therapy SEO guide – jump to any section here!

Bowen Therapy Marketing: Google SEO Guide Part 1

Bowen Therapy Marketing: Google SEO Guide Part 2

Bowen Therapy Marketing: Google SEO Guide Part 3

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