Bowen Therapy SEO: 17 Ways To Get Found On Google – (PART 3)
In this thorough and exhaustive guide to Bowen Therapy SEO, I’m going to take you by the hand, and show you step-by-step through 17 ways to build your Bowen Therapy Practice with SEO in 2021.
Let’s be honest for a second: a lot of ‘gurus’ out there try to convince you on how ‘easy’ digital marketing is to build your holistic therapy practice – but for anyone who has tried before, you probably already know that it isn’t that easy!
I’m here to cut the BS and provide you with a no-nonsense guide to the best and most comprehensive information I can provide to help you succeed and build your practice.
My goal is simply to be different from the rest.
I’m going to lay out a simple, easy to follow road map, that takes you by the hand, and guides you on exactly how to grow your Bowen Practice using SEO.
Yes it will take some hard work and elbow grease from you, I won’t lie to you about that – but you will finally have the necessary tools you need to be successful in building your therapy clinic.
In this comprehensive guide, I’m going to lay out in simple steps, 17 of the most important digital marketing strategies to launch your Bowen Therapy Practice with SEO, to grow your practice and be more successful.
And, I’ve fully updated it for 2021!
And for the complete Bowen Therapy SEO guide – jump to any section here!
Bowen Therapy Marketing: Google SEO Guide Part 1
Bowen Therapy Marketing: Google SEO Guide Part 2
Bowen Therapy Marketing: Google SEO Guide Part 3
In This Post We’re Going To Cover How To:
- Setting Up Your Website For SEO
- Google Search Console + Sitemaps + Google Analytics + Google Tag Manager
- Post Structure
- Primary Keyword
- Thematic Keyword
- Overall Word Count
- Using Video
- Budgets / Hiring Writers
- Your Irresistible Bowen Therapy Offer
- Building Your Customer Email List
- Requesting Customer Reviews
- BONUS: Using Testimonials
- BONUS: SEO Tools
- BONUS Advanced Techniques: Remarketing
- BONUS Advanced Techniques: Multichannel Marketing
- BONUS: Advanced Techniques: Getting Users To Convert
- Bowen Therapy SEO Guide: Conclusion
Alright – let’s get into it!
Setting Up Your Website For SEO
It is beyond the scope of this article to detail exactly all the ways that you can enhance your website, but I’ve shared some resources you can follow to optimize your site for SEO.
Here are a couple general rules to follow:
- Fast page speed – test your page speed using Page Speed Insights to see how your site performs. Ideally you want to hit a speed on mobile of a minimum of 80. If not we recommend speeding up your site.
- Simple site layout – if you can’t tell by now, I love simple. Keep your site simple to navigate and find stuff.
- Update your title and meta tag descriptions on all pages on your site – You can do this using the Yoast Plugin. Use your primary and thematic keywords in your tags
- Remove unnecessary plugins – again, this will generally help to speed up your site, and only takes a few moments.
Google Search Console + Sitemaps + Google Analytics + Google Tag Manager
Alright, there’s a few important tech pieces that we need to discuss here to get your Bowen Therapy up and running, namely:
- GSC (Google Search Console)
- GTA (Google Tag Manager)
- GA (Google Analytics)
All of these tools are free and instructions to set them up are below.
Google Search Console:
The GSC is essential your communication with Google to understand how Google is reading and interpreting your site.
The GSC will not only tell you how many clicks and impressions you’re getting, but also give you a detailed breakdown of exactly which pages Google has crawled on your site.
Additionally the GSC also shows you any crawl errors that have been found on your site, how fast your site is running, and any ways that you can improve your site experience.
Remember: Google wants you to be successful. The more successful you are at creating a great site, the better Google can offer fantastic experiences to its users.
So Google wants to empower you to fix the basic stuff on your site to keep things running smoothly.
I recommend getting the GSC set up ASAP so it can start collecting data now. Remember, you can never go back in time, so this is the best time to get things set up.
Google Tag Manager
GTM is like the brains of your analytics operations.
GTM does a number of things, but the 3 big ones are:
- Act as a central hub for installing all your tags. Previously, any time you wanted to install a new tag, you had to edit the HTML code of your site. But not any more with GTM!
- Allow you to set up conversion events. GTM is basically the brains of the operation. You can use it to track conversion events on your site
- Communicate with Google Analytics. GTM sends all your user data to analytics. They work together as a team.
GTM is not an essential tool, however I cannot recommend it enough, and recommend that you set it up as soon as you can.
GA is the storehouse for all your data. This is where all your user data, your site traffic is stored.
You can see reports on countries your visitors are coming from, their ages, interests, devices, and which pages they’re visiting the most.
Once you have several blog posts up and published, you’re able to see which blog posts are most popular.
The list of what GA can accomplish is lengthy – but one last point – GA also gives you bounce rate states – these are the number of users who left your site without doing anything.
If this number is high, it could be a sign that your site either loads painfully slowly, or that your content just isn’t what users wanted to see. Either way – it’s an indication you can use to enhance your site.
Post Structure and On-Page SEO
On-Page SEO starts gets a little more technical, but these are some of the specific actions you can start taking to enhance the SEO directly on your page.
Why do I love optimizing on-page SEO?
Because it is something that you have 100% control over.
A lot of SEO ‘gurus’ talk about the importance of obtaining backlinks for your site rankings. And while backlinks are important for growing your sites authority, the problem is that you do not have 100% control over them.
What I mean by that, is to get a backlink, you need to reach out to another person/blogger/journalist/business, and find a way to negotiate a deal where you do a guest post, or find some other way to get a backlink.
But the problem is you’re reliant and dependant on another person saying yes!
Meaning you don’t have 100% control over the process. And as someone who’s maybe a little bit of a control freak, I much more prefer working in systems where I have 100% control over the outcomes.
Therefore on-page SEO is a great place to work to further optimize your site for the best possible SEO experience.
Let’s get into some of the technical details:
First start by changing your Primary Keyword. In fact, each page or each blog post should have it’s own unique primary keyword. This is the keyword that you’re hoping will surface on Google when someone searches for it.
For example: “Bowen Therapy For Back Pain” would be a great primary keyword for a blog post.
Then write your entire post around that topic, using that keyword several times throughout the article.
And while there is no exact number of times to use your keyword, as a general rule, less than 3 is too few, and more than 10 is probably too many.
In the old days of SEO, people use to ‘keyword stuff’, but getting that keyword in there as many times as they possibly could, and that worked well for Google circa 2005.
But in 2021, keyword stuffing is not going to work for you.
You need to use the keyword enough times for Google to understand your post, but if it is awkward to read your post, because that keyword is just every other word you see on the page – that is too much.
Remember, your post needs to enjoyable for real humans to read too.
Once you have a primary keyword, you’ll want to include additional thematic keywords.
Essentially thematic keywords are keywords that are tangentially and thematically related to your primary keyword.
If you’re looking for some ideas for thematic keywords, try Google searching your primary keyword, and read the top 3-5 head lines and click in and read the blogs.
What do they talk about? What other words are they using?
For example: “alternative medicine”, “holistic therapies”, “joint pain”, “arthritis”, “Bowen treatments”, “sore back relief”, “natural pain relief” could all be thematic keywords that add to enhance your primary keyword.
Overall Word Count
Of all the elements of SEO, this one might be the most cut and dry, black and white and easy to navigate: blog word count.
I recommend 1500 words per blog post.
That’s it. Just write it.
The title of your blog, aka your H1 tag is incredibly important.
This is a major signal to Google as to what your post is actually about.
Think about it – your blog only has one title, meaning the few words that are in it are a highly concentrated signal to Google that those words are highly important to your blog.
See how that works?
I recommend putting your primary keyword directly in your title.
Every post only has 1 primary title, but will have multiple subtitles, and multiple-multiple sub-subtitles.
Your subtitles will use your H2 tags.
Your subtitles should break down your article into all the subtopics you want to cover.
Subtitles should include your primary keyword when appropriate, and also include your thematic keywords.
Again remember that Google will put a lot of emphasis on the words in your titles and subtitles, so take the time to make sure you do them properly – which means include those important keywords.
Similar to a blog title, your blog only has one URL, meaning that the words in your URL are very important for the rankings of your page.
Don’t keyword stuff, but make sure you’ve got your primary keyword right in your URL.
Keep your URL simple, don’t overdo it, just make sure you’ve got that primary keyword, and any other words which may help to give more context to your users as to what your blog is actually about.
I said it before, but I’ll say it again: include video in your blog posts.
In fact, include lots of video.
Use embedded videos directly from YouTube, and make sure you give credit back to the original creators. This is important. Always give credit where credit is due.
I would recommend embedding one video for every 500 words written at least.
So a 1500 word blog post, should have 3 or even 4 embedded YouTube videos.
This will make your post more enjoyable to read for your users, and on top of that Google will appreciate it and give you more love by ranking you significantly higher on Google.
Remember: the higher you rank on Google, the more free organic traffic Google’s going to be sending you.
Let’s get that free traffic.
The beauty of embedding video is how easy it is. There are already thousands (no, millions) of videos on YouTube covering every subject imaginable.
If you’re not feeling comfortable yet to record your own video yet, or you just haven’t had the time, using videos from YouTube will be a great interim solution to boost your blog rankings.
It’s quick and easy, and to be honest, few other bloggers are really taking advantage of it.
Now this probably isn’t a problem for your Bowen Therapy SEO, as Bowen itself is a pretty narrow niche, however I’ve included this point here for completeness.
One of the biggest problems that business owners and bloggers make when writing content, is they don’t niche narrowly enough.
They just write for everyone. And if you write for everyone, you write for no one.
So what is a niche? And how do you develop a niche site?
A niche is a very narrow group of people.
Healthcare for example, is an industry. Bowen, is an alternative niche within the the overall healthcare industry.
Could you niche further?
Sure, if you specialized in a specific type of Bowen. Say for example, you specialized in Bowen just for back pain. That would be an example of a sub-niche within a niche.
The point here is that your website needs to be highly targeted and focused.
Niching by geography is also possible – so you could be the Bowen Practitioner specializing in Back Pain, within the Montreal area.
And to take it even one step further you could exclusively on older people, say those who’ve recently retired – so now you’re a Bowen Practitioner specializing in Back Pain in the Montreal area for seniors over 65+.
Holy smokes – that is a narrowly defined niche.
But won’t getting too narrow limit your pool of potential clients?
I know that initially it will feel that way – however, by becoming so niched and specialized, you now become highly unique – people will talk about you, you’ll get all sorts of worth of mouth referrals.
I mean think about it – how many seniors are there in the Montreal area who have back pain? More than you could possibly ever serve. So there is no shortage of business.
The point here is to take that concept and apply it to your website.
Develop a highly niched website.
This means keep your topics and your keywords highly focused on your specific niche.
This means don’t start talking about news & politics, or about cats, or about the cost of avocados, unless those topics then apply directly back to your niched Bowen Therapy SEO website.
See what I mean?
Budgets / Hiring Writers
It seems kind of weird talking about budgets when talking about SEO, as technically there are no costs.
I blog for myself, and I’m the worst boss in the world I don’t pay myself anything and I force myself to work over time – damn, what a jerk.
But the point is that I have no expenses – it’s my content and I just write it.
Technically speaking, SEO has no costs, other than maybe getting your website setup.
So what do I mean by setting budgets?
Well, once you get more advanced and evolved, you may look at starting to hire writers.
I won’t lie, blog writing is quite time consuming, that’s just the reality of this game.
So hiring writers might seem like an appealing way to solve this problem.
That choice is yours, so I’ll let you make it based on your own situation and goals.
You can find real cheap writers from India or Nigeria that will write you 500 word posts for around $20. Cost wise, that is dirt cheap.
But their english won’t necessarily be the best, and you’ll likely have to spend a bunch of your time correcting their work.
On top of that, they likely aren’t the experts of Bowen that you are, meaning that you’ll need to add in your expertise anyway.
But – I’m not here to discourage you.
If you have more money than time and you need writers to get the work done, then go for it.
But the question is, how much should you be spending?
Remembering that SEO will take 6 to 12 months, be prepared that any financial investment you make today, won’t pay off financially for many months.
So the budget is up to you and what you have available financially.
But if you wanted to get serious, I’d recommend investing $1.5k per month in written content. Over a year, this would be $18k, and should be enough to thoroughly populate your site with content.
Again, if that price tag is too much to stomach, then I recommend just sticking to writing the content yourself.
I’m sure you can give yourself an offer you can’t refuse…
Your Irresistible Bowen Therapy Offer
Speaking of an irresistible offer for your Bowen Therapy SEO – I highly recommend including a clear and enticing offer on your site.
Now while this has nothing directly to do with SEO, it is important for getting users to actually take action on your site.
Afterall, the whole purpose of SEO is to get future clients to your site, so that they sign up for your Bowen sessions.
By having an irresistible offer, say, offering your first session for free – this will incentivise your future clients to actually reach out and to book a session with you.
Building Your Customer Email List
I’ve said it before but I’ll say it again: you need to have your customer email list set up for those rainy days.
Again, building an email list has nothing directly to do with Bowen Therapy SEO, however it is still an important element that must be considered.
Once you’ve attracted all those users to your website, you should probably start collecting their emails.
When it comes to platforms like Facebook or YouTube, you’d be surprised how often they can just spontaneously kick you off for no apparent reason.
And when you do, you’ll be so incredibly grateful that you have your Bowen Therapy Customer List – that you can reach out to at any point – and continue to build those relationships.
Requesting Customer Reviews
I’ll just say it: get over your shyness and start requesting customer reviews – your Bowen Business depends on it 🙂
Yes I know, we all feel shy and awkward asking for reviews, but most of the time, clients will be more than happy to leave us a quick review!
I recommend getting your Google My Business profile set up as soon as possible. This allows you to start the process of requesting reviews.
Additionally, I’d recommend that when ever you send out a newsletter, you add a quick line about requesting reviews to all your clients who’ve enjoyed your services. It only takes a few seconds, and is really easy for them to do!
BONUS: Using Testimonials
Now that you’ve gotten all your wonderful client reviews, it is time to start turning them in to testimonals that you can start using to grow your business.
Good testimonials can be used in your website, in your ads, your emails and any printed brochures that you have.
Why are testimonials so powerful?
Because humans love social proof. Humans love seeing that other humans have done a thing and survived to tell about ti.
By having clear testimonials, it is a sign that you’re a reputable Bowen and Holistic Health Business that is worth visiting.
It is a sign that you actually know what you’re talking about. I recommend using the testimonials you get to your full advantage. But of course make sure that you have your reviewers written permission first.
BONUS: SEO Tools
A little section here on SEO tools that you can use for your Bowen Business SEO.
Specifically I’ve broken this down between free and paid tools.
The free tools are great if you’re just looking to get started. And the paid tools are for those with a bit of extra cash who want tools that provide greater insights and information.
These tools are designed to give you more insights and tools you can use to enhance your Bowen Business SEO:
BONUS Advanced Techniques: Remarketing
Now this definitely an advanced technique, and isn’t directly related to your SEO efforts, however can greatly enhance your site performance and conversion rates overall.
Here’s the deal – now that you have your Bowen Therapy SEO up and running, you’re going to be attracting hundreds, if not thousands of people to your site.
Once these people land on your site, they will be cookied by your Google Analytics Tag that you installed earlier.
This allows you to run remarketing, and to bring those users back to your site.
BONUS Super Advanced Techniques: Multichannel Marketing
Now we’re getting crazy advanced. Multichannel Marketing is extremely powerful, but definitely not for the faint of heart.
Now that you have all your campaigns and platforms up and running, this is your opportunity to get them all speaking to each other and working together.
Facebook, Instagram, Google, YouTube, LinkedIn, Twitter, TikTok, Snapchat – wherever your user is – there you are again.
This is an insane marketing campaign, that can really explode your Bowen Therapy Business to the next level – but be warned: this will take time and patience to setup.
BONUS: Advanced Techniques: Getting Users To Convert
Alright – now that you’ve put in all that work, you’ve done your SEO, you’ve done your blogging, you’ve set up your ad campaigns, you have remarketing running – and now you have all these people coming to your website, the question then is – what do you do with all this?
You have all these people on your site, but how do you actually get them to conver into paying clients?
This is an important question, and one that requires much thought – but for our purposes, let’s keep this real simple.
My recommendation is just to have one single CTA (call to action) on your site.
If the most important action for users to take is to book a consultation call with you – then the link to your Calendly, or whichever booking software you use, should be extremely prominent on your site.
In fact everything on your site should funnel people into booking that appointment, and I’d even recommending having your booking button showing above the fold (the top of your page).
This will make it that much easier for users to find.
If your site is too cluttered, with too much going on, and too many conflicted CTA’s your users will just get confused, bored and leave.
Trust me, nobody will try to figure it out – they will just be gone.
People don’t come to your site just to hang out, they come to your site to get their problems handled.
And if your site is giving them a bad experience, they will be gone in a flash.
Clean up your site, define that single CTA, then drive everything you can to it.
This video by Peep Laja of CXL – shows you exactly how to improve the Conversion Rate Optimization of your Bowen Therapy Website:
Bowen Therapy SEO Guide: Conclusion
Once again this has turned into another behemoth of a post. Over 11,500 words long, this guide has been extensive (and exhaustive!).
I do hope this guide has helped you on your Bowen Business SEO journey, in helping you to get more free rganic traffic to your site, and getting you more business.
I have been as thorough as I can to make this a complete and comprehensive guide, however it is impossible to literally cover everything.
Please leave me comments below or contact me directly if anything is missing or was not clearly explained.
My goal here is to keep this guide as fresh and up to date as possible. And while it feels fresh as I’m publishing here in May 2021 – I know that the internet moves so fast that by tomorrow it will feel out of date.
That’s how things go. But my plan is to provide regular updates, at least once per year to ensure there is always the latest and freshest data out there.
If you come across any updates yourself, or find any missing or broken links, please let me know and I’ll get everything ship-shape around here.
I wish you all the best in growing your Bowen Therapy Business, and do hope this has helped to shed a lot of light on the weird and mystical world of SEO.
To your journey and your success,
And for the complete Bowen Therapy SEO guide – jump to any section here!
Bowen Therapy Marketing: Google SEO Guide Part 1
Bowen Therapy Marketing: Google SEO Guide Part 2
Bowen Therapy Marketing: Google SEO Guide Part 3