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2021 Marketing Miles Beckler 90 Day Challenge Update

The Miles Beckler 90 Day Challenge (Day 30 Update – April 2021)

Update On The Miles Beckler 90 Day Challenge (Day 30 – April 2021)

 

Not sure about you, but I’m SO excited about this – today I’m going over an in-depth update my progress in completing the Miles Beckler 90 Day Challenge. 

 

This is intended to be more of a fun, and lighthearted post, and is designed more to inspire you in terms of what is possible, when you truly (truly) dedicate your blood, sweat and tears to: One. Single. Project. 

 

There’s going to be charts and graphs and stats, I’m going to pull back the curtain and show you all the juicy stuff happening on the backend, but first, for those who don’t know Miles Beckler and the 90 Day Challenge, let’s start with a quick intro (oh and check out his website and youtubes):

 

The Miles Beckler 90 Day Challenge

 

So what the heck even is the Miles Beckler 90 Day Challenge?

 

Well to keep it real simple it is a test to see whether you can publish 1 piece of content per days for 90 days. Sounds simple right? Yeah, nothing in life is ever that simple. 

 

First of all, let’s talk about 5 reasons why it’s so effective:

  1. It gets you into ‘content creation mode’ – your whole life becomes about content creation
  2. It gets you out of content ‘consumption’ mode – where you endlessly consume without producing
  3. It starts you on your path (and often getting started is the hardest part)
  4. It starts building you an audience and email subscriber list
  5. It starts to train the algorithms to like and promote your content

 

And while the strategy is simple, it is the execution that is hard. Why? Because of the sacrifices you have to make. If you work full time (like I do), publishing a piece of content each day means sacrifice. 

 

Before we get into the nitty gritty, I want to share some of my favourite videos of Miles Beckler explaining the 30 Day Challenge:

 

The Official 90 Day Content Marketing Challenge:

 

 

This video by Miles Beckler breaks down in-depth step-by-step The Miles Beckler 90 Day Challenge:

 

 

This one is fun – Miles breaks down his first 90 Days starting his own challenge – I find it so inspiring to be able to look back on a giant and see their humble beginnings – something we can all learn from to get over our own fears and resistance:

 

 

Is The 90 Day Challenge Dead in 2021? I think we can all guess the answer…

 

 

And for those who want the whole thing – here is the playlist Miles created to document his entire journey, starting with a 30 day challenge, growing to a 90 day challenge, and eventually getting to 2 years of content creation – if you’re looking for inspiration in your life to get started – this is it:

 

 

Sacrificing To Complete The Challenge

 

You have to sacrifice time with your friends, time with your family, time at the gym, time play Call of Duty, time wasted getting wasted. You have to sacrifice all of those things to get the job done. 

 

As someone who is now officially 30 days into his first official 90 day challenge (I’ve tried and failed at least once, possibly twice before – but more on that later), I can say that writing content isn’t hard, what is hard is rearranging your life to give you the time to make it a priority. 

 

When my dad calls to hang out, I say no. When my friends call to go on a camping trip, I say no. When I need to make food, I use the same pans and dishes over so I don’t need to wash them. When it’s 8pm, I go to bed so I can be up and fresh at 5:30am. 

 

I’ve eliminated everything from my life that I can (well nearly, YouTube still sucks me in sometimes…), to stick with relentless and determined focus to accomplish this goal. 

 

Failure Is Not An Option

 

Why am I so focused? Because failure is not an option. 

 

Let me repeat: FAILURE. IS. NOT. AN. OPTION.

 

As of this writing I’m 32 years old and I’ve worked several corporate jobs in my life, in both Engineering and Marketing, in Canada and the UK, and without burning any bridges, let’s just say that none of them suited my personality for long term career progression (was that politically correct business-y speak enough?). 

 

Deep down inside me, I know the only option I have is to start and launch and nurture my own business, and that is why I do the work, and that is why I sacrifice.  

 

90 Days Of Hell(?)

 

So here’s the question, is it really 90 Days of Hell? And my answer is yes, but compared to what?

 

What is the alternative to doing a 90 Day Challenge and getting your business off the ground? Seriously, what is the alternative? If you enjoy having a micromanaging boss who nags and tells you exactly what you should do each day and is a complete disaster to your life and your-self esteem, then you go ahead and do that. 

 

But to me, living in that corporate environment, and having a boss with that kind of leverage and power over me is something that I’m just not built for. Call me stubborn. Call me arrogant. Call me the destroyer of society, whatever you want. 

 

My intentions in life are good, and my intentions in life are to work my ass off and help others as best I can. I’m not lazy, I just HATE being told what to do by someone I don’t fully respect. So this is the the life I choose. 

 

Is it going to be 90 Days of Hell? Hell yeah it will, but hell compared to what?

 

As Winston Churchill said: “If you’re going through hell, keep going”

 

Content Creation vs Backlinks

 

Now I want to get into one of my favourite aspects of the 90 Day Challenge, and it’s probably not what most people talk about, but it’s the focus on content creation, instead of backlinks. 

 

And what do I mean by that? Well content creation is something you have 100% complete control over. You can decide how much time you want to spend creating content, you decide how much effort you want to put into your blogs, and whether you want to get creative and experiment or do whatever it is that you want to do. 

 

You have 100% control over the content creation process. 

 

Backlinks on the other hand, you do not have 100% control over. There are many SEO gurus out there who preach about the importance of backlinks, and I’m not trying to discount them, they probably are right, however, getting a backlink requires another person to be involved. 

 

Getting a backlink, requires another person to take action, to respond to you, to take action, to make a decision and to make it happen. 

 

Meaning, you do NOT have 100% control over backlink acquisition. 

 

And this is why I love the 90 Day Content Challenge: because it forces you to focus entirely on the one aspect you have 100% control over: content creation. 

 

I can do content creation in my underwear, I can do content creation at 5am, I can do content creation for 8 hours straight, I can do it however, whenever, wherever I want, which means more than anything that I can do a lot of it

 

And that’s what the 90 Day Challenge is all about: doing a hell of a lot of it.

 

Brute Force

 

Miles says it, and he says it proudly: the 90 Day Content Challenge is all about brute force. It’s all about putting in the grind, and the hours, and ‘tickling’ the Google or YouTube algorithms to start to like you. 

 

There is nothing fancy here, there is nothing complicated, it is actually shockingly simple. And maybe I’m just a simple guy, but I love simple things. 

 

I love simple things that I can just focus on with pig-headed determination. And the 90 Day Content Challenge is all about brute force. If you’re tired of all the ‘gurus’ out there who try to sell you overly complicated solutions, then ditch them and jump into the 90 Day Challenge. 

 

And the best part? Miles gives his best secrets away for free, so there’s no excuse left not to dive in. Seriously, what’s stopping you? Is it fear? Then let’s talk about that:

 

Publishist vs Perfectionist

 

I love this term that Miles coined, of being a ‘publishist’ rather than a ‘perfectionist’. Becoming a publishist means being someone who publishes content. Religiously, publishes content. 

 

It’s all well and good to dream about being an entrepreneur and starting your own business, but unless you actually put in the work, unless you actually put in the effort to make it happen, it never will happen. 

 

So why do most business owners and entrepreneurs get stuck? They get hung up on being a perfectionist. I see this all the time. In fact, it was a big part of the reason I left the marketing agency I worked for. 

 

I would see it again and again and again – projects that would just get stalled for days, weeks, months or even indefinitely, because both our agency and the client would get hung up with perfectionism. 

 

We would have endless meetings, and discussions, and brainstorms, and lots of time spent ‘getting in alignment’, and endless revisions, and back and forths, and debates over whether the ‘a’ in a title case ‘and’ should be capitalized or not (ie: “The Best Content And Strategy” vs “The Best Content and Strategy”). 

 

I saw how much time we were wasting on meaningless and irrelevant things, and I got so frustrated I realised I had to leave. 

 

Side note: my new definition of the word ‘dumb’, is people spend a disproportionatly high amount of time on things that are meaningless, and a disproportionately low amount of time on things that are actually important. 

 

Maybe I got too inspired by the likes of Gary Vee, but I realised that success lies in action taken, not in debate and endless intellectualising – mental masterbation does not deliver results – and everyone LOVES to mentally masterbate.

 

Urban Dictionary sums it up best: “The act of engaging in useless yet intellectually stimulating conversation, usually as an excuse to avoid taking constructive action in your life.”

 

And that’s the key point, its an excuse to avoid taking construction action in your life. So this blog is a testament to throwing away the perfectionist bullshit (you’ve probably noticed there are typos and mistakes everywhere), and just get publishing. 

 

And this is the point Miles is stressing, stop stressing over being perfect, focus solely on publishing. Perfectionism is simply just a thinly veiled mask for insecurity, and if you want to put yourself out there in any kind of a real way in the real world, you have to hit that publish button. 

 

Stop stressing, start publishing. 

 

Becoming A Publisher And Content Partner

 

This was a big insight that I’d like to thank Miles for opening my eyes to. Which is that on your journey of being a publisher and producing content, you are effectively becoming a content partner for Google, YouTube, or whichever platforms you’re working on. 

 

Google’s sole purpose is to give its users the best possible experience. When you go searching Google, you’re expecting to find high quality answers that solve the burning questions or problems that you’re working to solve in that moment, right?

 

If you searched Google, and you received a whole pile of crap, you probably wouldn’t keep using it would you. So Google NEEDS to deliver you high quality results so that you keep using it. So then the question is, how does Google know, whether they’re delivering high quality results or not?

 

Google has many many (many!) metrics that they use to measure a sites trustworthiness, but one of them is simply consistency of posting. If you post haphazardly once every few weeks or months, Google will know that you’re not a serious player in the game. 

 

But on the flip side, if you’re entering a niche where your competition is only posting every few weeks or months, and suddenly you come in and start blasting google with regular, consistent, predictable, high quality content, that users have demonstrated they love – do you think that just maybe Google will start showing you some love? 

 

And therein lies the whole ‘secret’. Google is looking for publishing partners. Google is looking for sites that regularly and consistently can deliver high quality content, that Google can trust they can deliver to its users. 

 

You’re becoming a publishing partner. You mission then (should you choose to accept it), is simply to show up, every single day, and give Google something useful that it can share with its users. 

 

By shifting your mindset around this, it depersonalizes your relationship with Google, helps you to see that if Google is not yet ranking your content, that it is not a personal affront, but rather just a testament that you haven’t proven yourself to be a trustworthy publishing partner yet

 

The good news is that by completing a 90 Day Content Creation Challenge, you will be sending a clear signal to Google that you are a serious play in the game, and that you’re here to deliver serious results. 

 

Welcome to being a publishing partner. 

 

It’s Not About What You Publish, It’s About The Person You Become

 

The last point here that I want to stress about the 90 Day Challenge, is that ultimately, the goal here isn’t to produce exceptionally amazing and original content, the goal here is about the person you become. 

 

The goal of the 90 Day Challenge, is simply to become the type of person that publishes content. That’s it. 

 

They say it takes 21 days to develop a new habit, and it takes 10,000 hours to develop Mastery. And while 90 days may fall pretty short of 10,000 hours (that’s more like 3-5 years!), it does more than deliver on the 21 days needed to develop a new habit. 

 

And that is the point here, by the end of 90 days of consistent posting, you will have ingrained the habit of being a content producer and publisher. This is who you are now. 

 

Now after 90 days you may switch up your focus a little, perhaps producing 1 piece per day is overkill, or maybe you end up doubling down and producing 2 pieces per day. But no matter what, after the 90 days ensure that you’re still producing content regularly.

 

It’s like a muscle, and you have to keep working it, or it will atrophy. 

 

The 3 Phases Of The 90 Day Content Creation Challenge:

 

  • Just Publish

 

The first phase of the 90 Day Content Creation Challenge is just to publish. Allow yourself to be weird and awkward, and just start publishing. Stop stressing about perfectionism, and just start publishing. 

 

If you write a blog, it could literally be one sentence. If you produce video, it could literally be 10 seconds of you just saying ‘hi’. 

 

I’m a big believe in the concepts from Atomic Habits by James Clear, which talks about making habits so small, that you almost can’t help but do it. Like setting the habit of 1 pushup per day, or waking up 1 minute earlier, or eating 1 piece of carrot. 

 

By making the habit so small, you make it impossible to fail, and as a result, you actually develop the habit. Maybe writing that first blog post feels intimidating (it sure did for me), and maybe you’re stressing and overthinking it. Cool, just write one sentence. Done, hit publish. Mission accomplished. 

 

Did that feel scary? Did the world end? Did anyone judge you? Does anyone even know? Of course not. And this is what you learn as you progress, that actually, no one really cares, and you just need to get on with it and start producing content. 

 

In Phase 1, your only concern is just to start publishing, don’t stress about anything else. 

 

  • Growing Email List And Syndication

 

Phase 2 might start 60, 75, or 90 (or more) days into your challenge. In fact, if you don’t start until after you’ve actually finished your 90 days, that’s cool too (remember, this journey is measured in years and decades, not days and weeks). 

 

The first step of Phase 2 is to set up your free offer.

 

Now let’s keep this simple and not overcomplicate things. 

 

I’ll use myself as an example, a big part of my focus on this blog is to read and review the best business, marketing and entrepreneurship books that exist on the market. So as a free offer, I might put together 1-Page Book Summaries, of all the best Business Books I’ve ever read. 

 

This is a great offer because a) it ties into my core theme and what my audience is looking for, b) it is useful to my audience who are busy business owners, who want the condensed summary of action items, instead of reading a 300 page book, and c) it’s relatively easy for me to produce and distribute. 

 

Bam – there’s the free offer in exchange for email, I can use to grow my email list. In fact, if you’re reading this post right now, there’s probably a pretty strong chance you came through the 1-Page Summary – thank you!! 

 

The second step of Phase 2 is Syndication.

 

Now I will admit here that Syndication is something that I’m not yet an expert in, and am unable to fully advise you here. However, I can give you the breakdown of what exactly it is and what it looks like. 

 

Effectively, Syndication is when you start publishing on all medium and all platforms. The major 3 mediums would be written (blog), video (YouTube), and audio (Podcast). 

 

Within each of these mediums, there are several platforms (and this is by no means an exhaustive list):

 

  • Your website
  • Your email list
  • Facebook
  • Instagram
  • YouTube
  • LinkedIn
  • TikTok
  • Snapchat
  • Twitter
  • Tumblr
  • Reddit
  • Pinterest
  • Medium
  • Twitch
  • Apple Podcasts
  • Google Podcasts

 

As you can see, there’s a lot of them. Technically full-scale syndication would mean to cover all of them, however remember this is a marathon not a sprint. Start with the easy ones, like sharing your content to Facebook and LinkedIn (if it’s business appropriate), and then gradually grow from there. 

 

I find it helpful to see the big picture, before diving into the specific tactics. 

 

  • Monetization

 

Phase 3 of your content journey is to start monetizing (I mean, you want to get paid after all, right?) 

 

Monetization can take several forms. The easiest and simplest to start with is to start selling advertising. This could be done through Google Adsense, which lets you sell ads on your website, or through your monetized YouTube account. 

 

There are many many platforms to sell advertising through, Google Adsense is probably the biggest, but Amazon Affiliates is also up there, and this list by iZooto highlights 14 alternatives to Adsense

 

Selling advertising is the simplest to start with because literally all you need is traffic. All you need is people on your site or people watching your YouTube videos and you can sell advertising. You don’t actually have to sell any of your own products or affiliates, you just need eyeballs. 

 

Selling advertising is the best beginner strategy to get the ball rolling, and once you get more comfortable and more established, you can start producing more of your own products. 

 

The next level would be to start selling as an affiliate. This could be where you promote links to other people’s products or services, and you get a cut of the sale. Effectively this makes you a full-commission sales contractor (hey look at you selling!). 

 

This is great for the brand you represent because they don’t take any risk in paying you a base salary, and is great for you because you get a healthy commission off each sale. 

 

The next level (and the ultimate level) is to start producing your own products. These could be video courses, e-books, coaching, or special member-only areas. This is when you’ve officially graduated from being an entrepreneur boy to being an entrepreneur man.

 

And for those who truly want to crank up their sales, the ultimate sales machine would actually be to combine all of the above. Now we’re cooking with gas. 

 

Miles explains the 3 Phases of the 90 Day Content Challenge:

 

 

Arthur’s Revised 6-Phased Content Marketing Approach:

 

Now, after taking some time to digest Mile’s process and approach, I came up with a slightly revised approach (the Arthur Tutt Method, as it were). My goal here is to make the whole process more streamlined.

 

  • Pure Content Creation for 90 Days + Boost With Paid Advertising (Penny Per Day)

 

Yes my Phase 1 is just pure content creation for 90 days. Don’t worry about opt-ins or newsletters, or social sharing or any of that for the first 90 days. Right now, your only goal is just to sit down, get your ass to work, and start pumping out that content. 

 

One caveat that I will add though (and this is optional, you could skip for now), is to add paid advertising to the mix. Now, before you get your knickers all in a twist here, hear me out. One of my favourite things about advertising on platforms like Google, is you have 100% control over your budget and daily spend. 

 

Which means if all you can afford is 1 penny per day, cool, set your budget to 1 penny per day and just get going. My recommendation would be to start with Google Ads, bid on your primary keyword (which in my case would be ‘business books’) and start sending users to the first post you write that you feel is half decent. 

 

Why do I recommend paid ads? Because in the organic SEO game, you likely won’t see any traffic for months, and by adding just a tiny amount of paid traffic, you’ll start seeing traffic on your site, and just having that tiny bit of traffic will help to motivate you to realise that ‘it is real’ and to get your ass in gear in producing content. 

 

The other reason I recommend paid ads, is because it puts you in the mindset of being an advertiser. You are officially now a publicist and an advertiser. Congratulations. But this now puts you in the mindset of thinking like an advertiser, and thinking about how to get be best return for your dollar (or your penny rather) – by giving the best possible user experience. 

 

  • Content Reconciliation To Pick Top 30 Posts

 

Now that you’ve gone hard for 90 days and produce (at least) 90 pieces of content, it’s time to start going through the wreckage and seeing what you actually accomplished. I know I’m supposed to be an ‘expert’ here, but honestly, I love nothing more than throwing a bunch of spaghetti on the wall and seeing what sticks.

 

Some people call that a haphazard waste of time, I call it experimentation. As always, I would rather be a practitioner than a theorist – because the practitioner actually sees results. 

 

So now is the time to go through all of you past posts and reflect on what you accomplished. The goal here is to pick out the best pieces of content – I believe that if you wrote 90 pieces, that at least 30 of them should be of decent enough quality. 

 

The other goal here is to look at consolidating some of your content. You may find that you wrote 3 mini-posts on a topic, that perhaps could be combined into a mega post. Or you can find similar related pieces of content, and link them together in a content pillar. 

 

There’s lots of ways to slice and dice, but this is effectively your opportunity to edit. We’ve built the pile of raw clay, now we need to start sculpting. 

 

Review, edit, consdolate, link, add canonicals, but ultimately pick out your top 30 posts, that soon we’ll be using for social sharing. 

 

  • Develop Newsletter Opt-In + Free Offer

 

Before we get into social sharing, we do want to make sure we have our newsletter opt-in and free offer setup, tested and running. 

 

Getting people to your site gives you eyeballs, collecting emails gives you a business. Remember that. You don’t have a business until you have a way of communicating with and selling directly to your customers. 

 

The goal here is to create a simple funnel, where we offer something useful for free (a small e-book, a pdf guide, a small video course, whatever it is), in exchange for the users email.

 

Once we have their email, this is effectively the beginning of our client/business relationship. Remember that business is simply relationships, and what we’re undertaking now is the multi-year journey of establishing and growing that relationship. 

 

If you can’t capture their email, then you can’t start. 

 

  • Social Sharing + Syndication

 

Alrighty, this is where things start getting fun. Now we have our top 30 pieces of content, we’re all setup to start collecting emails, and we’re ready to start blasting. The easiest place to start is with your existing network, Facebook, Instagram, LinkedIn. Now, ideally what you’re talking and writing about will fit with the audience you have. 

 

If however, your topic just does not fit with your friends and family (or you feel embarrassed), then we need to start building you a more targeted audience.

 

If you sell to a more professionally minded audience (and professionals have money), then I recommend building up your network on LinkedIn. There’s this great tool called the Sales Navigator that allows you to find and connect with people based on their job description (among many other filter options like school, years of experience, skills and member groups). 

 

Now the Sales Navigator is a paid tool (about $90/mo), HOWEVER, they offer a 30-Day Free Trial. My recommendation (and I did this), is start the free trial, add as many connections as you can (100 per day for 30 days is 3000, connections, should be plenty to get started), then cancel before you need to start paying. 

 

The point is, start building up an audience of the exact type of people who’d want to see your content, then start sharing. 

 

Don’t stress if many of your posts fall flat and don’t go viral, that’s just part of the game. Patience and persistence my friend. 

 

Syndicate your content by publishing across as many mediums and platforms as you can. In my personal view, syndication is a lower priority, and I feel you should focus the most effort on your primary medium, at least until you serious start rolling and you have more finances at your disposal. 

 

  • Monetize

 

Here’s where things start getting juicy. You’ve got all your best content, you’re collecting emails, you’re sharing on social, you’re getting traffic to your site, Google is starting to recognize you as a serious publisher, and the numbers show that traffic is on the up and up. 

 

Congratulations you’ve just overcome a massive (massive!) hurdle in growing your business. I know that it likely doesn’t feel like much because you’re probably not a gazillionaire yet, but realise that this is a point that few business owners, entrepreneurs or even content creators ever get to. 

 

You’re in the 1% of the 1%, who actually had the resolve to make it through 90 days and start growing an audience and some traffic. Now is the time to start earning your rewards for that hard work. 

 

Now is the time to start monetizing. As we discussed above, there are many ways to monetize your site, your content and your intellectual property. 

 

My favourite just to get started and get some momentum is selling ad space, simply because it is so easy. You don’t have to do anything more than get traffic to your site, eyeballs on your pages, and sell them some ads. 

 

  • Start Over Again

 

Annnnnd you probably thought we were done right? Hate to say it, but no, this is just the beginning!

 

Being a self-employed content creator and publisher is a journey measured in years and decades, not days and weeks. You’ve taken a massive first step forward on your journey, you’ve built momentum and started establishing some lifelong habits. 

 

Now is the time, to start growing that exponentially, to really hit your geometric growth as Jay Abraham calls it. 

 

Now is the time to double and triple down, to pump out another 90 challenge and then another, and another. If a 90 day challenge represents a quarter of the year, then you should be aiming to cover all 4 quarters of the year. 

 

Once you’ve setup a solid base and are consistently generating at least $100k per year, then you’re allowed to take your foot off the gas a little bit – at least to step back and get more of a 30,000 foot view of your business. 

 

But for now, if you’re hungry like I am, and you need to get that cash in your bank account, then this is the time to double down, and hit that next 90 challenge even harder. Now that you’ve got the tools and the skills, and the knowledge and the experience, you can bring even more to the table next time. Are you ready?

 

One last thought here before I wrap up this point: it is important to understand how long SEO and generating organic traffic can take, so you develop the proper appreciation of how patient you need to be here. I want to illustrate this with a story of a client that I worked on. 

 

In September of 2019, I wrote an article for a client that honestly, was a bit of a joke. My client was a hypnotherapist, and sometimes we would write articles that were just a bit silly for the sake of doing something a bit different. 

 

One article we wrote was about ‘shy bladders’ (if you don’t know what that is, look it up). We wrote the article, published it, and didn’t think much about it. 

 

An entire year went by, and then suddenly out of nowhere, it started bringing traffic. Another 6 months later, a full 18 months after publishing, in March of 2021 – the blog started ranking strongly on the 1st page of Google. 

 

Over those 18 months we didn’t edit the post, we didn’t update it and we didn’t promote it (other than being featured in one newsletter). 

 

The point here is this: I know it feels frustrating when you post content today and it doesn’t rank anywhere on Google, I know how frustrating that is. But change your mindset, what you’re writing today, are investments, that will pay off in 12, 18, or even 24 months down the road. 

 

Imagine for a second that you had an opportunity to create goldmines. What you’re doing today is creating the future goldmines you’ll be harvesting. It just takes patience, determination and dedication. 

 

My Favourite Miles Beckler 90 Challenge Content

 

Without trying to sound like some raving groupie fan, Miles puts out some of the absolute best and most comprehensive information out there when it comes to SEO (Search Engine Optimization), and how to grow your online business.

 

Miles is all killer, no filler. There is no fluff here, there are no big upsells and major sales pitches. This is all great knowledge. I can’t recommend Miles highly enough, especially for anyone who’s just getting started in the game, and needs a safe voice they can trust, who knows what they’re talking about. 

 

Now with that said, Miles also puts out shed load of content, literally thousands of videos on his YouTube channel, and I wanted to consolidate that list to the best and most actionable for you to sink your teeth into right now:

 

SEO Overview

Let’s start with an SEO overview. SEO is one of those confusing, almost mythological beasts. In fact, I feel a lot fo SEO gurus are spouting the equivalent of old wives tales, just kinda talking about things that they think or important about SEO, or maybe used to be important about SEO. 

 

Miles takes a no-nonse approach to SEO. It’s not about the fancy bells and whistles, its just about putting in the work. 

 

This video by Miles Beckler outlines all of the basics of SEO, a complete and comprehensive beginners guide to everything you need to know about SEO:

 

 

Content Silos / Content Pillars

 

I’m unclear whether Miles originate this concept, or whether he just perfected it, but one of Miles’ bread and butter approaches to stronger Google rankings is developing content pillars. 

 

This is when you create several mini-posts (5-10) that all revolve around a central theme. For example, this post you’re reading right now is the start of a series of posts on updates to the 30 Day Challenge. 

 

Now, this doesn’t make for the best content pillar, as it’s not something that users are actively searching for on Google (yet, anyway), however, it does still represent a content pillar. 

 

This video by Miles Beckler lays out exactly how and why to construct your content silos, to maximize Google’s trust of your site’s domain knowledge:

 

 

Keyword Research

 

Keyword Research. Keyword Research. Keyword Research. This is one of those important first steps to SEO, figuring out, exactly what the hell you’re going to be writing about anyway. 

 

If you asked me for priorities, I’d say it’s better to just get writing, than to waste too much time on keyword research, however it is important to have a few keywords in mind when you’re writing your content. 

 

These keywords will form the basis of your posts and your content. The easiest way to think of it is to ask ‘what would my users be searching for’. If you’re in the gardening space, it might be ‘how do I start a garden on my balcony’, and your keyword might be ‘how to start a balcony garden’. See how this works? Don’t worry, Miles explains it better than me. 

 

This video by Miles Beckler breaks down exactly how to do your keyword research to find those low-hanging fruit, low competition keyword opportunities:

 

 

This video by Miles Beckler shows you step-by-step how to find new content ideas, so you never (ever) run out of ideas to write about:

 

 

Tickling The Algorithm

 

I love this concept of ‘tickling the algorithm’. Again, let’s pull this part – what is an algorithm afterall? It is a machine designed to give its users the best possible experience. 

 

And by tickling the Algorithm, you start training to see that your content is the best. That your content is what its users need to see. And by ‘tickling the algorithm’, and giving it what it wants, the algorithm starts rewarding you back. 

 

And what does the algorithm want anyway? It wants more user engagement. It wants its users staying on the platform longer, so it can serve more advertising. How does the algorithm measure success? By clicks, watch time, ‘liking’, leaving comments, watching more videos – anything that shows that users are further engaging with the content. 

 

By giving the algorithm what it needs, the algorithm will give you what you need. 

 

(okay break for a second – all this talk of the word algorithm is starting to sound like some kind of deity warship – it’s not – it just means your job is to pump out the best quality content you possibly can – and keep at it for the long haul).

 

If you want success you need to start thinking long term, you need to think in terms of years, not days, weeks, or even months. There is nothing passive about this

 

Miles Beckler on Tickling The YouTube Algorithm:

 

 

No Guru Save You, You Need To Save Yourself

 

This line says it all. Miles gives the gentle reminder that no guru can save you, you have to save yourself. We’re all guilty of this (I certainly am), we go online searching for answers. We want a guru who tells us all the secrets and takes all our pain away. 

 

After stumbling many times with gurus we thought we could trust, who let us down, lied to us, scammed us, or did not deliver what they promised, we start asking ourselves what the hell happened and what the hell went wrong. 

 

The problem was us. We were mislead and mistreated by gurus because we expected to much of them. Someone can only deceive if you, if you allow yourself to be deceived. And in our constant search for easy answers and quick fixes, we are so easily seduced by the appeal of easy money, of passive income, of that life kicking back on the beach, while all those suckers keep toiling away at the office. 

 

But no guru can save us. We have to save ourselves. A mentor can lead us to water, but we ultimately have to be the ones who drink. And this is the key here, we can learn the skills and the mindsets, but ultimately we are the ones who have to put in the hard work. 

 

We have to save ourselves. I know it’s painful, and it means we have to grow up, but hey, welcome to life of being an adult. 

 

But, before we leave on a sour note, let’s remember why we’re even doing this in the first place: to build an asset that we own, that generates us income on demand, potentially for the rest of our lives

 

That makes a few years of hard work and struggle, suddenly not seem so bad right? 

 

YouTube Has 2 Algorithms:

 

To get back to some technical details here on how YouTube works, it’s important to keep in mind that YouTube fundamentally has two algorithms, that work quite differently:

 

Search

 

The search algorithm is as the name implies: all about user searches. This is where the titling and description of your videos is extremely important. YouTube reads those titles, and when the user searches for “DIY Home Demolition”, the YouTube algorithm is going to serve up those videos that best speak to ‘DIY Home Demolition’. 

 

Make sure that your videos are titled properly with the kinds of terms and keywords that your users would be searching for (without awkwardly keyword stuffing!).

 

In the search algorithm, the title of your videos is the most important. 

 

Recommendations

 

The recommendations algorithm shows up in the sidebar. These are recommendations to users based on their past watch history. These will likely be more videos by the same content creator, or other content creators talking about a similar theme. 

 

The point here is that in the recommendations algorithm, the thumbnail and CTR (click through rate) are the most important factors here. 

 

Having strong rankings in the recommendations tab while better help your chances of going viral, because YouTube is able to funnel a greater number of users here. (only so many users actively search for ‘DIY Home Demolition’, however, a huge number of users would enjoy watching a little home demolition if it was recommended to them. See how this works?

 

Day 30 Update – April 2021

 

Alright, so now that I’ve finished my little fanboy love affair with Miles (Thank you Miles!), let’s get into some actual hard numbers and stats. My goal here is to take you through the journey of the first 30 days starting my blog, the high’s the low’s, what want well, and what completely fell on its face. Let’s jump in. 

 

How It Felt Getting Started

 

Before we get into the cold hard starts, I wanted to start with a little emotion, and talk about what it felt like getting started. In truth, I was pretty nervous (why typing words onto a screen would make anyone nervous is beyond me, but I was). It was partly a fear of judgement, and even more so a fear of ‘I don’t even know what to write about’ – but I resolved to just get started anyway. 

 

My first posts were absolute garbage (actually, they’ve all been pretty garbage), but the point was that I had made a start. I knew that I loved reading and specifically business  and marketing books, so I figured I’d start there. I wrote a post about my 221 Top Business Book Recommendations for 2021

 

Actually, in retrospect, that post wasn’t bad. But if you read it (at least as of this moment right now on May 1st, 2021), you’ll see there are holes and gaps everywhere. Several sections never even got filled out. But the whole post was about 15,000 words, so the entire thing is a behemoth. 

 

I remember in the beginning, I would lie in bed, trying to ‘psych’ myself enough to get writing. I would squander away hours at a time, trying to think of the perfect thing to write. The answers never came to me, but you know what the solution was? To just get my fingers on that damn keyboard. 

 

Once I started typing, the answers started coming to me. And I here I am, 30 days later, hardly a pro, and yet, I feel like I’m starting to get the hang of this. It’s more important to just start writing and let the answers come to you, than it is to spend hours and hours trying to think of the ‘perfect thing’. 

 

Official Start Date

 

Let’s get some official stats down to make this all official and shit. My first day writing (aka Day 1) was April 3rd, 2021, and Day 30 was May 2nd, 2021. 

 

For anyone who’s keen, Day 60 will be June 1st, 2021, Day 90 will be July 1st, Day 120 will be July 31st, Day 150 will be Aug 30th, and Day 180 will be Sept 29th, 2021. That’s the next 6 months laid get, get your calendars ready folks, because here we come.

 

Words Written

 

As of May 1st, 2021 I’ve written 116,500 words

 

My ultimate goal is to write 200,000 words per month, which is 2.4 Million words per year, which is 12 Million words over 5 years. Remember how I said this is a long term commitment? Yeah, this is what I’m talking about. 

 

Now, not to make excuses, but this first 30 days has been a warmup. I’ve been getting in the flow, and learning what it means to actually put my fingers on the keyboard every single day. In 30 days I only missed 1 day, I had another slow day where I only wrote 300 words, and a couple other days where I wrote 700. But overall I’ve averaged over 4,000 words per day. 

 

Damn, not bad considering I’ve been working full time. Once I quit my job and am more in the flow with writing, my goal is to work my way up to 200,000 words per month. 

 

Which sounds like a lot, but if I wrote 15,000 words per day (my record so far is 11,500), I could be finished 200,000 words in 13 and a half days, and have the other 16 and a half days free each month to do whatever the fuck I wanted. Pretty cool right?

 

Blog Posts Finished

 

So let’s get into some specifics, it’s all and good to talk about # of words written, but what have I actually written, and is it any good? Judge for yourself, here’s the list:

 

  1. https://arthurtutt.com/alpha-engineer-11-ways-to-command-respect/
  2. https://arthurtutt.com/the-hierarchy-of-alpha-how-alpha-engineers-rise-to-the-top/
  3. https://arthurtutt.com/do-the-work-the-alpha-engineer-doesnt-make-excuses/
  4. https://arthurtutt.com/helping-alpha-engineers-succeed-why-i-write-this-blog/
  5. https://arthurtutt.com/wounded-masculine-energy-healing-the-father-wound/
  6. https://arthurtutt.com/purpose-coach-19-ways-to-find-your-lifes-purpose-today/
  7. https://arthurtutt.com/graphic-design-retainer-packages/
  8. https://arthurtutt.com/221-best-business-books-2021-ultimate-list/
  9. https://arthurtutt.com/move-out-of-the-declining-west/
  10. https://arthurtutt.com/10000-hours-develop-mastery/
  11. https://arthurtutt.com/all-marketers-are-liars/
  12. https://arthurtutt.com/success-when-youre-not-a-child-genius/
  13. https://arthurtutt.com/business-book-summaries/
  14. https://arthurtutt.com/nobody-wants-to-buy-your-sht/
  15. https://arthurtutt.com/corona-marketing-lessons-learned/ 
  16. https://arthurtutt.com/unmasking-fake-gurus-can-you-trust-me/
  17. https://arthurtutt.com/martial-arts-marketing-the-core-foundations/
  18. https://arthurtutt.com/martial-arts-facebook-ads/
  19. https://arthurtutt.com/martial-arts-google-ads/
  20. https://arthurtutt.com/martial-arts-seo/

 

Damn that’s 20 posts, meaning each one has an average word count of about 6,000 words! I remember when I started that I was worried I’d struggle to write 1,500 words for a blog. Looks like I’ve smashed that by almost 4x. 

 

This might just be semantics, but I would prefer in the future to have a higher number of blogs with fewer words each, so I actually publish 1 post per day. What I may do is break those posts up into a mini series (a content pillar!), so instead of having one 6,000 word post it might be three 2,000 word posts. Food for thought. 

 

But there it is, there are the results of my blood and toil for the past month. Nicely done. Now, what has that actually resulted in, in terms of results from Google?

 

Google Search Console Before And After

 

This screenshot was taken on Apr 3, 2021, and shows that before writing my latest series of blogs, my site had enjoy 15,000 impressions, and 125 clicks in the previous 16 months. 

 

Note: in April 2020 I had attempted a previous 90 day challenge (more on that in a bit), which let’s just say was a miserably failure, but it meant that I already had some level of content and domain authority going into this latest 90 day challenge. 

 

And for fun, here were my top 10 ranking keywords (prior to starting the challenge – ps shout out to Miles Beckler for making the list!)

 

And without further ado – here are the latest results as of May 2, 2021:

Up now to 138 clicks and 19.7k impressions. But let’s look at a direct 30 day over 30 day comparison:

arthur-tutt-miles-beckler-90-day-challenge-30-day-update-google-search-console-compare-4Now we’re getting juicy. From 4 clicks to 16 clicks, that’s a 4x jump (300% growth) in 30 days! For impressions jumped from 1.35k to 4.73k, that’s also a 3.2x (224% growth) increase in impressions in just 30 days. 

 

Now look I get it, I’m by no means famous yet, and these numbers are still relatively tiny, but the implications are HUGE. From just 30 days of pumping out words. Imagine if these trends continue the next month and the next month and the next month. At 4x growth – it would only take 10 months to achieve a million clicks…just saying. 

arthur-tutt-miles-beckler-90-day-challenge-30-day-update-google-search-console-compare-3

Thought it would be interesting to also look at the most improved keywords by clicks. 

 

arthur-tutt-miles-beckler-90-day-challenge-30-day-update-google-search-console-compare-2And more importantly the most improved keywords by growth in impressions (Martial Arts Marketing for the win!). 

arthur-tutt-miles-beckler-90-day-challenge-30-day-update-google-search-console-compare-1Lastly just want to highlight here that the last 30 days I ranked for 61 unique keywords.

 

Google Analytics Before And After

 

Organic Traffic

 

Let’s start with the organic traffic. Afterall, if we’re running an SEO campaign, our goal here is to raise organic traffic. 

 

Google Organic traffic for the preceding 16 months before kicking off this 90 Day Challenge. As you can see I’ve had a light trickle of traffic to my site over the past year. 

 

And while my organic traffic wasn’t zero, it also wasn’t much, in fact I had just 128 unique organic users on my site (not exactly enough to start a business empire). 

 

Most days traffic was zero. Side note: I have a goal for myself, to have at least 1 visitor per day for 7 days in a row, by July 1st 2021 (Day 90 of 90 Day Challenge). All I need is for my organic traffic to not dip to zero for 7 consecutive days. Challenge Accepted. 

arthur-tutt-miles-beckler-90-day-challenge-30-day-update-google-analytics-organic-traffic

arthur-tutt-miles-beckler-90-day-challenge-30-day-update-google-analytics-organic-traffic-2

Damn check these out – 360% growth in new Google Organic users according to Google Analytics. These numbers are slightly different from Search Console, but the general trends are in alignment. (Growth, Growth, Growth!)

All Traffic

 

For fun I decided to include a screenshot of all traffic. I haven’t done much social sharing or built an email list, but I have run some paid ads.

 

As you can see, in December 2020 I had a lot of fun running some paid ads on Google (Google / CPC), but it was short lived, and when the money ran out, the money ran out. Next time I run a PPC campaign I’ll be more focused on the specific objectives I’m working to achieve (getting backlinks and newsletter subscribers). 

arthur-tutt-miles-beckler-90-day-challenge-30-day-update-google-analytics-all-traffic-3

arthur-tutt-miles-beckler-90-day-challenge-30-day-update-google-analytics-all-traffic-2

Lastly, just for completeness wanted to include the all traffic report here. All traffic for new users is up 136%, with the CPC campaigns really driving a lot of that growth.

 

This Isn’t My First Attempt At A 90 Day Challenge – Stories Of Past Failures

 

As I mentioned earlier, this isn’t my first attempt at a 90 Day Challenge. I started a blog 90 Day Challenge pretty much exactly a year ago in April 2020, and then I started another YouTube 90 Day Challenge in September 2020. 

 

On my first Blog attempt I got about 10-15 blogs in, then life got busy and it all fell apart. Then on my second attempt with YouTube, I got a full 30 videos in (did it for a month), and then life got busy again, and it all fell apart. 

 

Both ended in horrendous failure. Or were they failures? 

 

Looking back on it now, they weren’t failures, they were learning opportunities. I feel that part of the reason this first 30 days of this 90 Day Challenge have been so successful, is that I’ve learned the lessons from my previous attempts. 

 

The big lesson that I learned was how much work was actually involved. I think in my first attempts, I was a little more haphazard. I was filled with excitement and enthusiasm, but I wasn’t prepared when that enthusiasm eventually waned, and life got busy. 

 

By my 3rd attempt, I knew how difficult it would be, and steeled myself against the challenge. I knew that I would have to put in 110%. I knew that I would have to get up at 530am to start writing and get 90 minutes in before work, I knew that I would have to carve out 45 minutes at lunch to write, and I knew I would need another 2-3 hours in the evening for more writing. 

 

I knew that I would have to get better at saying no. When friends and family invited me to do stuff I said no. I knew that I would need to cut out distractions, so I deleted Instagram and other social media from my phone, and only really checked messages on my phone about once per week. 

 

I knew that to make it work this, I would need to make more sacrifices. And so far, it looks like I’ve learned my lessons. 

 

One more thought on this – because context matters – when I started my first challenge in April 2020, I had just started a new job at a marketing agency, and I don’t think I was mentally prepared for how much energy that would take. 

 

And in September 2020 I had just moved to a new apartment, the new space was energizing for that first month, and then life started happening again. Or rather, I let life happen. 

 

However, this time, On April 1st, 2021 I put in my notice to leave my marketing agency by the end of May. Therefore, while I’m still (currently) working full time, the knowledge that soon I will be 100% self-employed, is both exciting and terrifying. 

 

It means that I will soon have a hell of a lot more free time, but also that I need to make this work to put food on the table. In effect, this time I’ve burned my boats, as Tony Robbins says. It means that this time I have to make it work, I have no other options. 

 

Next Steps

 

Alrighty – let’s talk about next steps and goals here. I’m 30 days deep into a 90 day challenge, and 1 challenge deep into 4 challenges this year, so we’ve got a long road ahead – what is next?

 

Goals

 

I will still be full time employed for the next 30 days of this challenge, so I don’t expect myself yet to hit 200,000 words in a month. But, considering how this last 30 days I hit 116,000 words, I know I can do more. Therefore for this next sprint, to day 60 of the 90 Day Challenge, my goal is to hit an additional 150,000 words. 

 

Additionally, in the next 30 days, I want to post at least 30 different posts, so there is at minimum 1 post published per day – even if it’s a mini series that is split up over several posts. 

 

Additionally, by 90 Days, I want to see at least 1 organic click to my site, for 7 consecutive days (no dips back down to zero). 

 

Conclusion On The Miles Beckler 90 Day Challenge

 

What a ride it’s been, and we’re still only at the starting line. This truly is the beginning of a new beginning. The road is long ahead. There will be long days and even longer nights. I’ll probably hate it, I’ll want to scream, I’ll want to stop, but no matter what, I will never give up. 

 

I went for a walk today through Mt. Pleasant Cemetery, and these words came to me ‘long term freedom, requires a short term prison sentence’.

 

In order for me to be successful long term in my life, I need to chain myself to my desk in the short term. I understand that to be a success, I need to dedicate myself exclusively to my craft for the next 12 months. Minimum. 

 

Anything less than that, is just playing around. 

 

I know that in marketing and ‘personal development’, that everything is supposed to be ‘quick’, ‘easy’, ‘painless’, a ‘fast hack’ or a ‘secret solution’, but sometimes the truth is ugly. No matter what you want to believe, the truth always wins in the end. 

 

If you believe in delusions, eventually you’ll find out. My goal is to accept the truth as best I can, and I accept that I’m putting myself in a self-imposed prison for the next 12 months. And through suffering, will come freedom. 

 

Remember: The Truth Hurts

 

To your journey and success,

-Arthur

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